The Briefing: About Face – Courts Weigh AI Face-Swapping Technology and Celebrity Rights
By Scott Hervey & Jamie Lincenberg on January 17, 2025
The Ninth Circuit recently upheld a ruling allowing a class action against NeoCortex, the creators of the Reface app, over the unauthorized use of content creator Kyland Young's likeness. This case highlights the growing tension between AI innovation and individual rights. Scott Hervey and Jamie Lincenber discuss the lawsuit and what it means for AI companies using digital likenesses on this installment of The Briefing.