A Brief Guide to Reddit Marketing

Understanding Reddit's Ecosystem

I was reading an article from Backlinko which states the following:

There are 73.1 million daily active users on Reddit

There are more than 1 lakh reddit communities

The second biggest user base for Reddit is from India (followed by USA)

The above three statistics clearly states that as a digital marketer or SEO, you can't simply ignore the Reddit as a platform. Reddit still stands significant in the dynamic landscape of digital marketing as it was before 10 years.

The communities of Reddit are called subreddits. With thousands of followers in many of these subreddits, your content can stand a chance to get lots of responses from the 'redditors' or Reddit users.

Reddit Marketing Strategy

Here I break down the Reddit marketing strategy in short:

1. Read and Learn First

• First you have to search on the Reddit platform with your industry keywords or terms. Depending on your industry, it can be anything like, fashion, beauty products, cars, Indian food, etc. If you are searching with a common terms, you will find a lot of search results. And from these search results, you will find your favourite subreddits. Join only those subreddits that have significant number of followers.
• Once you join a community, read the rule specified for that subreddit. Next, follow the recent conversations. Understand the tone, topics, and concerns of community members before participating. Redditors value authenticity and can quickly detect insincere marketing attempts.

2. Commenting on other posts

Check the conversations or posts of a subreddit. If you don't know what to post and how the Reddit users react to each post, it is best to follow the comment section. Once you think, you are an expert to a post or question, you may comment on that question. Ensure that while commenting, you are not link-spamming the comment section.

Once your comments are not deleted and other people upvote your comment your Karma score will increase.

3. Valuable Content Addition & Anti-spam Technique

• Once your Karma score is observed as increasing and you are aware about a subreddit rules, you may go ahead for posting. Please note that all subreddits don't allow content promotions. So, you need to pick-up those subreddits where some amount of link building or brand mention is allowed.

4. Type of Content to be Posted

• The site has various types of contents to be posted. One can post text, link, image and video. So, if you want to post content, first observe which type of content got maximum upvotes and comments. This can differ from one group to other. Interesting videos or images can be a good choice to begin with.

5. Use Your Own Profile

• From your own user profile you can post on your timeline. As that is your own profile, Reddit won't stop you if you are excessively posting text content with URLs.

6. Create Your Own Subreddit

You can create your own subreddit. It is like a personal forum on Reddit. Other users can be invited to join and you can show them the content that you prefer to show!

7. Leverage AMA (Ask Me Anything) Sessions

• You can join the AMA subreddit ( https://www.reddit.com/r/AMA/ ) and host an ask-mw-anything to directly engage with the Reddit community. This format allows you to humanize your brand, build trust, and gather valuable feedback. Prepare adequately and be prepared to respond candidly to questions.

Conclusion

In a nutshell, Reddit represents a perfect platform to connect with your target audience and promoting your brand in a subtle way. You can also run Reddit ads.

In case, Reddit holds a significant place in your digital marketing strategy, you can send me a private message or, you can visit Langoor.com and place a query.