Bridging Your Customer's Knowledge Gap
Brandon R Allen
25 years working with leaders to help them organize their work life and transform their relationships by helping them see what they can’t see and do what they didn’t think possible.
One of the best things we can do to lead our customers is to empathize with them.
When was the last time you truly wondered what it was like to be your customer?
After years of doing something, you may forget where people are at in their journey and make some assumptions about what they know and don't know.
I was talking with a dental office this week about the experience they create and when things get challenging with their patients. It made me think of how to set up a new customer relationship for success through educating them and the opportunities we have to do that but don't.
Your customer may not know you and how you work. Teach them.
Your customer may not understand the ins and outs of your industry. Teach them.
Building a customer that lasts, comes from bridging the knowledge gap about what they know vs. what else they need to know for you to have a great long term relationship with them.
Where can you teach your customers better?