Bridging Tradition and Technology: The Story of Palazzo Interiors' Family-Led Renaissance
Photo by @Heleri Keeman

Bridging Tradition and Technology: The Story of Palazzo Interiors' Family-Led Renaissance

In the quaint city of P?rnu, nestled along Estonia's picturesque coastline, Palazzo Interiors has been weaving dreams into reality for nearly two decades. This family-run interior design studio, a brainchild born from both ambition and love, started its journey in an era when the concept of holistic interior solutions was uncharted territory in the region. Today, as it approaches its 20th anniversary, Palazzo stands as a testament to the power of family values, community support, and the unyielding spirit of small businesses in bolstering local economies.

The story of Palazzo Interiors is not just about business acumen; it's a narrative steeped in emotional resonance and familial bonds. The founders, embarking on this venture with minimal experience but abundant passion, have nurtured their enterprise much like one would nurture a family. This deeply personal approach extends to their relationships with clients, where each project is handled not just as a business transaction but as a familial collaboration. The client's vision and desires are embraced with a warmth that only a family-run business can offer.


Palazzo's ethos revolves around responsibility and a dedication to craftsmanship. Their skilled furniture installation team doesn't merely assemble pieces; they breathe life into spaces, ensuring that every corner tells a story. This commitment to excellence is mirrored in their team of highly educated and experienced interior designers and architects. The studio's head, Airita Aim , embodies this ethos, having steered Palazzo through the ebbs and flows of the industry since the early 2000s. Airita continues to manage daily operations, focusing on customer relations and design.

Now, a significant chapter unfolds as I, a silent partner for almost seven years, step up as the Manager of Innovation and Digital Transformation of our family venture. This move symbolizes a new era of growth and technological integration for Palazzo Interiors. Lele Saarts-Gansen , representing the second generation, takes on the role of Digital Marketing Manager, bringing fresh perspectives to our online presence and sales, and further bridging the gap between traditional craftsmanship and modern digital landscapes.

The significance of Palazzo Interiors extends beyond the confines of their studio. In an age where global conglomerates often overshadow local enterprises, Palazzo represents the vital role that small and medium-sized businesses play in the local economy. By sourcing high-quality furniture predominantly from European manufacturers and specifically from Italy, they not only guarantee excellence but also foster a sense of global connectivity while maintaining local roots.

Supporting local businesses like Palazzo Interiors is more than an economic choice; it's a vote for the community, a belief in the value of personal touch and bespoke solutions that such enterprises offer. Their growth from a humble P?rnu studio to a name that resonates across Estonia and into Finland is a narrative that echoes the resilience and potential of small businesses. It's a reminder of how local patronage can propel such enterprises to remarkable heights.

As they step into the digital age, embracing a massive digital transformation, Palazzo Interiors continues to balance modernity with the timeless values that have been their cornerstone. This evolution reflects their commitment to staying ahead in the dynamic world of interior design, while their heart remains steadfast in the principles of quality, personalization, and community-centered service.

Palazzo Interiors, with its blend of family values, responsibility, and a pledge to excellence, stands as a beacon in the local economy, illuminating the path for future family-run businesses in Estonia and beyond. As they celebrate two decades of transforming spaces and lives, they remind us of the beauty that blooms when passion, family, and community converge.

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