Bridging Insurance Through Empowerment

The insurance industry is one to have successfully capitalised on fear, the fear of an uncertain future. This fear-driven approach has had the world paying for a service or benefit they may never need.

In most cases, the underlining message is meant well. The need for insurance is indeed important in cushioning the financial impact of unexpected incidences. However, that does not mean the end justifies the means, especially when it strokes emotions for a win.

Challenging the notion that “emotional sells, not logic”, Qoala, a firm believer in improving lives through insurance, has undertaken several approaches to realising it through educational empowerment.

Here are five approaches taken by Qoala in empowering the public on financial matters through education:

1. Blog

The blog has been one of our fastest-growing education channels. Our articles are written in a journalistic manner, ensuring honesty and unbiasedness are reflected in every article. Steadfast to being an information hub, Qoala’s blog covers a spectrum of topics with detailed insights.

2. Social Media

Not one to discount the powers of social media, Qoala is leveraging Facebook, Instagram, TikTok, Twitter, LinkedIn and YouTube to build a strong community base. With content in various media formats, we cover a wide array of topics from financial to lifestyle. The witty infotainment approach has been a boon to the platforms’ boom.

3. Electronic Direct Mail

It is more than just a marketing tool to attract existing customers with promotions. While that tends to be the norm in many organisations, Qoala has incorporated bite-sized financial information into its electronic direct mail (EDM). Through analytics, we have leveraged our EDM in sharing personalised content based on our customer's interests.

4. Contributed Article?

Serving as an extension of the blog, we have collaborated with selected media and have provided them with articles ranging from financial and property to automotive. This has helped in positioning Qoala not just as an insurance and takaful marketplace but also as a trusted information hub.

5. Speaking Engagement

Besides our involvement on various media platforms, we have also contributed by empowering the fintech industry. Qoala has shared the stage with political leaders and industry captains as speakers at conferences and summits attended by organisation heads. On the varsity level, we have also participated in symposiums and coursework design to provide a realistic view of the industry's demands and challenges, and how students can take classroom learning outside.

There are many ways to bridge insurance to the community, our approach of empowering individuals through education is because it brings impact to one’s life. We believe in equipping people with the right knowledge to make the right decision, a decision based on sound thinking.

It is this added value investment that translates brand trust into loyalty.