Bridging the gap between PR, sales, and marketing in 90 days

Technology is now just everyday life. We expect to access anything we want at the click of a button and this expectation of immediacy isn’t restricted to consumer activity.

Tech buyers expect high-quality technology at work and at home that is as intuitive and efficient as the consumer technologies they use daily. The way B2B tech buyers behave has fundamentally changed. So too now must the way we market our tech products and services to them.?

Integrated planning delivers maximum impact

Marketing and PR teams must align objectives and collaborate to provide insights into customer behaviour and market trends. Sales teams need to directly feedback from sales interactions with potential clients. Comms professionals have to then shape narratives that support marketing campaigns and sales.

Read more at positivemarketing.com