Bridging the Gap Between Online and In-Store Alcohol Sales

In today's digital age, consumers have grown accustomed to the wealth of information available when shopping for adult beverages online. However, with 96% of all grocery sales still occurring in-store, shoppers often find themselves navigating a vast and confusing landscape with little guidance or support.

This information gap between e-commerce and in-store alcohol sales can be frustrating for shoppers and detrimental to retailers' bottom lines. Without access to the rich content available online, shoppers may feel uncertain about trying new products, limiting their experience and hindering the store's ability to move inventory and generate sales.

Preferabli bridges this gap by bringing the personalized recommendations and product information shoppers expect online directly to the store aisle. By placing QR codes throughout the adult beverage section, retailers can empower customers to access a wealth of information and guidance with just a quick scan of their smartphone, without downloading an app.

Preferabli's intuitive interface guides shoppers through simple questions, gathering information about the taste of the adult beverage they’re looking for, the occasion and budget. Using its patented algorithms and proprietary database, Preferabli generates personalized recommendations that cater the customer's unique needs and tastes, prioritizing products currently in stock.

This personalized approach enhances the customer's experience and benefits the retailer by highlighting slower-moving inventory and suggesting relevant alternatives when a desired product is out of stock. By providing store associates with access to the same powerful tools, retailers can ensure that every customer receives knowledgeable, personalized service.

Preferabli's impact extends beyond the in-store experience, integrating seamlessly with e-commerce product display pages to ensure customers have access to consistent, high-quality content across all channels. This streamlines the shopping experience and builds trust and loyalty among customers.

In a world where online and in-store shopping are increasingly intertwined, Preferabli is the key to unlocking the full potential of alcohol sales in the grocery sector. By bridging the information gap and providing personalized, data-driven recommendations, Preferabli empowers retailers to deliver the seamless, omnichannel experience that today's consumers demand.