Bridging CGI and Reality: How to Create Real-World Impact with DOOH
As advertising evolves in 2024, CGI is coming to the forefront and is reshaping how brands captivate audiences. CGI ads, with their breathtaking visuals, blur fantasy and reality, making mythical creatures and gigantic products come alive. However, brands can now achieve the same magic in real life with DOOH. These large, captivating screens engage viewers daily, matching CGI's impact on a grand scale.
Using optical illusions, 3D-DOOH and Anamorphic Ads create mesmerizing 3D effects, like Samsung’s Fold Campaign at airports. Programmatic DOOH also can integrate social media through Social-DOOH, displaying user-generated content and boosting engagement by 48% (Source: Eskimi). Amazon Prime's Modern Love campaign is a prime example of Social:DOOH making noise throughout the nation. Programmatic technology also enables features like Interactive DOOH, ranging from QR codes to motion-activated displays, invites users to interact, offering experiences that CGI alone can't provide.
In a crowded advertising landscape, larger-than-life advertising makes your brand stand out. Lemma's programmatic platform brings your brand's vision to life through cutting-edge DOOH solutions. Check out the full blog: