Bridging Brands and Buyers
Today at a Glance:
- Listen to today's newsletter! Apple | Spotify
- Q3 2024 Credit Card Application Behavior Report
- 2024 Affiliate Marketing Trends in Financial Services
- Marathon Momentum
- GenAI Assistant for Onboarding
- Unlikely Allies
- Pulse of the Week
- Lightbulb Moments | Amex Hypercard
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Q3 2024 Credit Card Application Behavior Report
Marisa's Q3 2024 Application Behavior Report informs us that the overall share of card applications cooled down a bit last quarter. Direct Mail lost ground while Affiliates gained share.
BofA continued to lead In-person applications.
While overall Direct Mail applications decreased, Capital One managed to continue to make Direct Mail work.
2024 Affiliate Marketing Trends in Financial Services
Marisa wouldn't let a 3-year high in Affiliates go with just 1 slide. She has a full deep dive into what's working with Affiliates
I won't build suspense and get to the crux of the report
After over a year of declining applications generated, affiliates have surged back to becoming a key channel for new applications over the past couple of quarters.
Marathon Momentum
I want to congratulate so many friends (colleagues and clients) who conquered the NYC Marathon this weekend. I love to see the impact "events" have on the local economy. Here's a fun?Mastercard study?on the impact.
领英推è
While the NYC Marathon lottery wasn’t in my favor this year, I’m excited to lace up for the Philadelphia Marathon on November 24! Looking forward to a great race and soaking up the Philly energy!
GenAI Assistant for Onboarding
I mentioned?last week, that AI was front & center at Money 20/20. One of the most notable announcements came from?Mastercard.
Mastercard unveiled a groundbreaking, in-house-developed AI digital assistant to transform customer engagement across its platforms. This next-generation assistant, built with Mastercard’s AI capabilities, is tailored to handle a wide spectrum of customer inquiries—from transaction issues to rewards questions—offering highly accurate, rapid responses.
For businesses, this innovation promises streamlined service delivery, personalized interactions, and a boost in customer loyalty. By bringing AI development in-house, Mastercard reinforces a strong commitment to cutting-edge, efficient digital solutions, highlighting a trend in financial services where AI plays a key role in creating seamless, intuitive experiences.
This is one to watch as AI transforms how brands connect with customers.
Unlikely Allies
DoorDash has?teamed up?with Lyft to offer DashPass members exclusive benefits on Lyft rides—a smart collaboration that brings value to consumers beyond food delivery.
For financial institutions, partnerships like these highlight the potential of “unlikely allies†to expand benefits, deepen customer engagement, and differentiate their offerings in unique, customer-centric ways.
Embracing cross-industry collaborations can unlock new growth opportunities and create compelling value for cardholders in today’s competitive market.
Pulse of the Week
Emily's?Weekly Digest?highlights SoFi's Halloween-themed communications and Bilt's ramp-up in advertising and addition of Paid YouTube into the marketing mix.
With an election today and a critical Fed meeting later in the week, rates are top of mind for many. Capital One is using this opportunity for consumers to lock in some CDs at high rates.
Lastly, Andrew's latest Lightbulb Moments cover many interesting updates including one that caught my attention the most.
The new Amex Hypercard redefines convenience and control for business travelers and high-spending individuals by seamlessly merging personal and business expenses onto one platform.
Positioned as a powerful tool for frequent travelers, the Hypercard offers customizable spending limits, advanced budgeting tools, and a streamlined dashboard that tracks both work-related and personal purchases in real-time.
Designed with Amex’s focus on user experience and premium rewards, the Hypercard includes access to exclusive lounges, travel perks, and instant expense categorization, allowing users to maximize both travel and cashback benefits.
This unique integration simplifies expense management and provides a flexible solution that caters to the modern user’s blended personal and professional lifestyle.
Also, having Sam Altman backing the company doesn't hurt in generating more hype.
As ever - Anuj
PS: Please remember to complete the most important item on your to-do list today, Go Vote!
Helping you understand what consumers want and why | Strategic Partnerships
4 个月Anuj, good luck with your upcoming marathon. Can't wait to hear about your experience! I just saw the partnership between DashPass and Lyft on my DoorDash app and enrolled last night. A plus in terms of partnerships through Chase Sapphire.
Commercial Leader | Driving Growth & Innovation
4 个月Good luck in Philadelphia, Anuj! Your newsletter shows the same dedication as marathon training—week after week, delivering insights for 12,000+ marketers that go the distance. ?? ??