Bridge the Gap Between “Bricks” and “Clicks”. Qtrac. The Power of Zero Data.

Collecting zero party data and the way in which it is collected is becoming increasingly important for business.

The term zero party data was first introduced by Forrester Research. It refers to data your customers voluntarily and proactively provide during your interactions with them (as being different from 1st, 2nd and 3rd party data).

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Zero party data (0P) represents a remarkable exchange for businesses. Here are some examples:

-??????? Information your customers provide while registering for an in-store service

-??????? Content of messages your customers send you during a transaction

-??????? Feedback in the form of free text in the course of answering a survey

Is there a platform that can garner and harvest 0P while improving the customer experience and optimizing operations?

The answer is yes. There is Qtrac .

Qtrac is a best-in-class SaaS customer experience management and virtual queuing & virtual appointment management platform, used and trusted by enterprises in numerous industries.

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Think of Qtrac as the go-to platform to enable your customer “queue” for any service or customer support with the ease of their smartphone and tell your staff what they need ahead of your staff’s actual encounter with them. Inherently, the business can anticipate and plan resources, e.g. staff allocation, shifts, and assets in advance.

Think of Qtrac as the go-to platform to enable your customers “queue” for any service or customer support with the ease of their smartphone and tell your staff what they need ahead of your staff’s actual encounter with them. Inherently, the business is able to anticipate and plan resources, e.g. staff allocation, shifts, and assets in advance.

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But Qtrac is not confined to queuing at brick & mortar stores and locations. For example, one major airline is using Qtrac to enable travelers whose flights get canceled or postponed register and request a call by an airline service agent. On the other end, available agents of the airline from any hub around the world observe the “queue” and call travelers to help them book a different flight or answer other inquiries.

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In all these use cases customers share tons of 0P with invaluable information. With the advance of data analytics – and AI, 0P can be analyzed and in-store/interaction behavior put to the service of business growth.

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Moreover, Qtrac’s interface, features, and APIs enable service personalization, targeted digital display ads, flexibility in customization according to use cases, the creation of cross-selling opportunities, integration with loyalty programs and CRMs, and automation.

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Summary

Qtrac SaaS can help transform your business:

1. Capitalize on zero party data and in-location behavior data

2. Get personal and increase engagement

3.? Grow sales

4.??Improve service

5.??Optimize resources

6.??Integrate with loyalty programs and CRMs

7.??Build historical data, data analytics, and insights

8. Empower automation

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? Quick deployment.

No investment in hardware is required ?

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emendSys Innovative Solutions, partner of Qtrac

[email protected]

t +30 210 662 7606