Bridge B/W Digital Marketing & eCommerce

Bill Gates once said, "The Internet is becoming a city square for tomorrow's global village."

Believe it or not, this is very true. E-commerce is a fully online business transaction, that is, whenever you use the Internet to buy/sell a product, you are involved in e-commerce. On the other hand, digital marketing is used on various digital channels. Using refers to advertising our company/product. Such as social media marketing, search engine optimization, website promotion, e-mail marketing, or mobile apps.

Now the question is, why is digital marketing important for e-commerce?

Digital marketing has become the king of advertising.

Earlier many companies used to advertise using the traditional method like broadcast, newspaper, magazine, hoarding, flyers, print advertisements or direct mail but now everyone is busy on their phones and there is no time to pay attention to such advertisements.

This is the world of Facebook, Instagram, Linked In, WhatsApp, Snapchat, and more, basically, it's all up to the word called "social media". So if you want people to pay attention to your company or product, there is no better way than digital marketing.

Frankly, the current generation is too lazy to go to shopping malls, instead, they prefer to select their clothes, books, electronic equipment, groceries, household items, etc. using various apps.

At this pace, online dealers will become more popular than actual shoppers.

This clearly means that we need to hurry up and catch up with the current change. In fact, 65% of India's population is full of young people, which means that the possibility of online shopping very soon is at its peak.

In the technologically advanced world, even 5yr old electronic devices have access.

Therefore, connecting to our target audience can easily be done using digital marketing.

Benefits of digital marketing

? It is cost-effective.

? It helps you to target your ideal buyer.

? Almost all of your customers are online, so you can reach them anytime.

? SEO helps you find qualified buyers online.

? user engagement

? The most powerful platform for marketing

? Easy to measure your report

? Easy brand development for business

? You can easily adapt your strategy and tactics for the best results.

? Allows your company to be more competitive and productive.

There are many ways through which digital marketing can grow your e-commerce business and help you connect with your target market. This is possibly the best way to do any type of online business.

Thanks & Regards

Manvendra Singh

[email protected]

https://twitter.com/singhmanvendraa