The Bridge Between Writing and Psychology

To write is to communicate with people through words. And once you say "communication", Psychology jumps into the ground and reports its presence.

But, what makes this communication a success? How do you choose words? Who wins when your write, the emotional or the cognitive perspective? Do you decide between them?

Precisely, When you write, do you target people hearts or minds?

To effectively connect with people, you must understand the emotional and cognitive practices of your target group. Besides, you have to comprehend well the points you're writing.

But, where precisely do you ought to focus? When to select each of them?

Fundamentally, the content you type in will depend on both of them. But, one will rule according to your content style, genre, target, audience, objective, etc.

Let's have a thorough look at the emotional and cognitive sides of writing and how understanding the psychological practices of your reader would make out of you a successful writer/author.

1- Emotional aspect?

You won't understand a person without understanding his feelings, and you won't understand feelings till you comprehend a great deal of psychology.?

Using words, the writer can reveal his feelings, his friend's or even his enemies! However, he would never write the best until he "feels" it.

Perhaps he isn't the one to experience the circumstances he is writing. But, through reading books, watching videos, and interacting with the world, he would understand how to put himself within the protagonist/audience shoes to compose what serves his goal.

A good writer is a person who acknowledges the importance of psychology. He understands how his target audience should think or feel. Accordingly, he chooses the best words and techniques.

It differs from one writer to another; you can read for an author who you think is writing specifically your sentiments while you feel the entire opposite with another one.

?In case you do not get the consideration of your readers or you fail to help them feel what you write, at that point, you wish to work more on yourself.

On marketing content, you'll be able to read a few sentences that can persuade you to require action. Others, you may skip! Or indeed feel like denying them.

So, focusing on the emotional aspect is more dominated in novels, marketing campaigns, social media posts, etc.

It doesn't contradict the fact that you must understand their minds - the cognitive part - to be able to get their feelings.

2- Cognitive aspect?

How does your reader think? What piece of information is he holding up to read? How will you unravel his issue? And what is your resolution?

Focusing on the minds of your audience is always essential. But, in some content, this would be the primary way to communicate with them. Another way, you will lose.?

You need to understand what you are doing. Comprehend the ideas, the target, and the meaning to successfully send the required messages and reply to your readers' questions.

Here, sentiments are imperative. But, the less you target the brain and intellect, the more falling flat percentage.

You can't describe a product, a service, or a company without understanding their highlights, information and subtle elements. Besides, their target, objectives, audience, quality focuses, frail focuses, value propositions, etc.

If you do not know what you're writing, how would you connect with your audience?

Centering?on the cognitive?aspect is most?used in?business?content?and formal?works?where?data?and?information?roles.

So, no content would send its message without both of them, the heart and mind. In any case, which one would rule? That would be your challenge.