Brewing Success: How Starbucks Can Save Itself.
by Brant Menswar - Founder/Chief Sheep at Black Sheep Foundry

Brewing Success: How Starbucks Can Save Itself.

Brewing Success: How Starbucks Can Save Itself.

Starbucks is currently navigating a complex landscape filled with evolving consumer preferences, economic challenges, and fierce competition. With former Chipotle CEO, Brian Niccol, stepping in at the helm, the company stands at a crucial juncture. While his strategic plans are yet to unfold, I suggest that focusing on connection and values could be the guiding principle to steer through these turbulent times. As Howard Schultz, Starbucks' iconic founder, once said, "When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible." But how can these elements truly become the recipe for success?


Discover why Starbucks and new CEO Brian Niccol should focus on connection and values as the recipe for success in today's competitive market.

Current Challenges Starbucks Faces

  • Intensified Competition

Starbucks is being Out-Starbucked by local mom-and-pop coffeehouses. What initially drew people into the coffee giant's stores is no longer about the "experience." Long wait times and exorbitant prices have made the experience worse.

  • Economic Pressures

Rising inflation, increased wages, and supply chain disruptions are squeezing Starbucks' profit margins, making cost management a critical concern.


Suggested Recipe for Success: Focus on Connection and Values


  • Reimagining the Starbucks Experience

To counter these challenges, Starbucks should transform its stores into community hubs. By hosting local events and personalizing customer experiences, Starbucks can strengthen community ties and build brand loyalty. As Schultz noted, "Success is best when it's shared."

  • Investing in Employees

Starbucks' employees should be its greatest asset. Proper training and immersing team members in the ideal Starbucks culture can ensure motivated and engaged staff who deliver exceptional service. Take a lesson from Chick-fil-A on engagement and speed of delivery.

  • Harnessing Technology

There has GOT to be a better way to speed up service. Do the research, bring in the experts, and change what's possible.

In the current market, Starbucks' focus on connection and values should be its guiding star. As Schultz wisely said, "In life, you need to be a little bit like the farmer, who puts back into the soil what he takes out." For Starbucks, this means nurturing its roots to flourish in the future.



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Our Executive Impact Coaching is designed to amplify your impact within your organization through values-based leadership practices. We will customize your program based on our exclusive "5 Elements of Impact" which include:

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Burning Questions

Got a question or a story about how you're living out being a purpose-driven Connected Leader? Reply to this newsletter and we might feature you in our next issue!


Burn with Purpose is more than a newsletter; it's a community of driven individuals set on living a life with deliberate intention and meaning that creates an undeniable impact. Remember, you have the power to set yourself on fire with purpose - so grab a match.

Until next week, keep burning bright.

To stay ignited, subscribe to Burn with Purpose and join us on this transformative journey.


Brant Menswar stands at the forefront of corporate transformation, masterfully equipping both organizations and individual trailblazers to navigate the current work landscape and ascend to new heights of performance. He is a best-selling author, certified in the Psychology of Leadership from Cornell University, named one of the country's top speakers, and is well on his way to achieving his goal of helping 500,000 people discover their non-negotiable values.

His dynamic live events are a fusion of groundbreaking research and powerful narratives that ignite an emotional call to action among attendees. With more than a decade of strategic involvement with elite global brands, Brant has honed an unparalleled expertise in catalyzing connection, sparking engagement, and driving exponential growth.

Check out Brant's website HERE .

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