Brewing Camaraderie and Support: The Inspiring Story of 22 Sierra Coffee Co.?

By

Daniel Tobias Flint

Amidst the dynamic landscape of coffee enterprises, one brand emerges not just for its exceptional brews but for its profound mission and unwavering support for veterans and first responders. Established in April 2020 by two veterans, Patrick Little and Joseph Kidwell, 22 Sierra Coffee Co.? has swiftly become a beacon of hope and solidarity within the military, veteran, and first responder communities.

Nestled in Mount Vernon, MO, 22 Sierra Coffee Co.? has earned national acclaim for not only its exquisite blends but also its innovative approach to charitable giving. Unlike conventional models that allocate a portion of profits, 22 Sierra integrates philanthropy into its core operations, transparently donating $0.50 from each packaged coffee product sold to the Grunt Style Foundation. This ensures accountability and integrity in their commitment to making a tangible difference.

The Mission:

At its core, 22 Sierra Coffee Co.? is driven by a profound mission—to furnish specialty-grade coffee to those who have served and continue to serve our nation. Their objective transcends mere coffee; they aim to leverage strategic partnerships to foster camaraderie, enhance post-service health, and combat veteran and first responder suicide. It's a mission fueled by passion, purpose, and an unwavering dedication to those who have sacrificed for our freedoms.

The Coffee:

Quality reigns supreme at 22 Sierra Coffee Co.?. Their specialty-grade coffee is sourced ethically and roasted to order, ensuring every cup is imbued with freshness and flavor. By refraining from roasting beans past the "2nd crack," they preserve the oils and essence of their 100% Arabica beans. This commitment to excellence extends to their refusal to include lower-grade Robusta beans, resulting in a smooth, rich brew devoid of bitterness.

The Symbolism Behind the Shield Logo:

Each element of 22 Sierra Coffee Co.?'s shield logo carries profound significance. The number "22" serves as a poignant reminder of the stark reality of veteran suicide, while the shield itself pays homage to the defenders of our nation and communities—military personnel, law enforcement officers, firefighters, and emergency medical service professionals. The rooster, with its touch of whimsy, symbolizes the morning ritual of enjoying a cup of coffee. And the stars represent not only the two friends lost to suicide but all those impacted by this tragic reality.

The Owners and Team:

The driving force behind 22 Sierra Coffee Co.? is its dedicated team of veterans and their allies. Co-founders Patrick Little and Joseph Kidwell, alongside co-owners Kevin Sullivan, Cole Gardner, and the rest of the team, bring a wealth of experience and a shared commitment to effecting change. With backgrounds spanning military service to education and healthcare, they embody the spirit of service and sacrifice that defines the veteran community.

The Grunt Style Foundation Partnership:

Established in April 2021, the Grunt Style Foundation shares 22 Sierra Coffee Co.?'s dedication to supporting service members, veterans, and their families. With a focus on mental health and wellness, transition and sustainment, food insecurities, and homelessness, the foundation provides crucial resources and experiences to those who have served our nation. Through their partnership, 22 Sierra Coffee Co.? amplifies its impact, ensuring every cup sold contributes to meaningful change.

In a realm where coffee transcends mere beverage status—becoming a symbol of community, connection, and shared experiences—22 Sierra Coffee Co.? stands as a shining exemplar of what can be achieved when passion intersects with purpose. With each sip of their exceptional coffee, customers not only indulge in a moment of pleasure but also play a vital role in supporting those who have sacrificed for our freedoms. As they continue to expand their reach and grow, one thing remains steadfast: their unwavering commitment to fostering bonds and support, one cup at a time.

Learn more about the Grunt Style Foundation here

Discover 22 Sierra Coffee Co.? and their exceptional offerings here

Patrick Little, MBA 22 Sierra Coffee Co.? Tim Jensen Grunt Style Grunt Style Foundation William Wisner

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