BrewDog Update July 2021

Hi Everyone,?

Last month we set out a plan to review the culture of BrewDog. I shared this plan here: https://www.dhirubhai.net/feed/update/urn:li:activity:6811267838515412993/

We have been making steady progress and wanted to share an update.

Independent Review

We have appointed Wiser to conduct a full, unbiased review of culture within BrewDog. Wiser are one of the leading culture consultancies globally. They have a wealth of experience working on employee research projects for Nike, ASOS, the BBC, Pret, and many more, where their experienced team immerse themselves in a company to listen and learn about the things that matter. To give you an indication of the timelines involved, we intend to share the high-level findings internally and externally before the end of the year. As part of this culture review, we will reach out to former employees as well as our current team to get the fullest picture we can.

Anonymous Staff Survey

We sent the anonymous staff survey to our teams on 29th June. This survey is one of the key steps on our way to making BrewDog a place to work that we can be truly proud of, and our team’s input will shape BrewDog going forward.?The survey is being conducted by Opinyin, and the findings will be fed into the Independent Review process and communicated as part of it.

Structure Review

We completed the Structural Review quickly. It was immediately apparent that we are under-resourced in certain areas. Volumes have grown significantly, and due to the economic impact of Covid-19 on our business over the last 18 months we have not been able to add to our internal resources in-line with that volume growth. We recognise the need to change this, and so we are currently working to add approximately 100 new people across the business to make sure we are fully resourced in all areas. The recruitment process is already well underway, and we are confident this will make a material difference very quickly to those colleagues who have been under pressure.?

Employee Representative Group?

We have committed to creating an Employee Representative Group to ensure that our crew have a clear voice and connection to the decisions we take as a business. All representatives will be elected, so every crew member will play a crucial part in this initiative.

Exit Interviews

A key component of the Independent Review will be the exit interviews with all team members who have left BrewDog over the last 12 months. We have reached out to them already to ask them to participate. The input of our recent leavers is key to ensuring we get the fullest picture possible. We are absolutely determined to ensure that in future, the experiences of every crew member who leaves the business are considered to help us continually improve.

International Team Benefits

A full review of our international team benefits is underway, and we’ve appointed Mercer Marsh Benefits, an expert partner in this field, to help us navigate the complexity and legal issues involved – we want every BrewDog crew member to enjoy the brilliant benefits we offer, no matter which country they work in.

Ethics Hotline

We have appointed NAVEX Global to manage a new Ethics Hotline and this has now been launched internally. This line will enable any employee in any country to report in absolute confidence any allegation of misconduct. It will help ensure that any issues are dealt with in a systematic, transparent way.

Career Development & Training

Our strategy for career development and training has been revised, and we’re currently in the process of appointing some key roles to deliver this so that you are able to access first-class career development within BrewDog.?These include a Beer Trainer role which is now in place, along with a Training Manager for Retail and a Group Learning & Development Manager.?

Salary Review

A full salary review has been undertaken, and every colleague who joined us before 1st January 2021 has received a 3% increase in salary, with all of these being applied no later than 1st July 2021.

Onwards?

We want to be an employer for which our amazing team are truly proud to work, and we believe the actions we have taken - as well as those we are still working on - will help us meet that objective. Our priorities now are to listen, to learn, and to take the actions required to address the issues that have been raised. We are far from the finished article and are still learning as we go.?We will continue to keep you updated as we deliver on the actions we set out in June.

And finally, I would like to thank all of our amazing team for all their hard work, we are extremely lucky to have them helping us build this business.

Hold Fast,

James