Brevo Review (2024) - Pricing, Features and more

Gone are the days where Mailchimp ruled the email marketing space. We think, frankly, Mailchimp's USP is now "you're used to us now and are too scared to change in case you think you'll lose your data."

It couldn't be further from the case. In fact, moving your data over is a 5 minute job nowadays and the savings you get from moving will make those 5 minutes well worth it.

We have tried almost every email marketing platform out there and Brevo (formerly Sendinblue) is the best all rounder for us, in terms of price, power, layout, usability and support. Let's dive in.

What is Brevo Email Marketing?

Brevo Email Marketing is a component of Brevo's comprehensive marketing and sales platform, designed for effective communication and engagement with you and your customers. Put simply, design an email and send it to all your customers at once.

What is Brevo used for?

Brevo enables you to create, send, and track email newsletters, promotional campaigns, transactional emails, and more. With a huge range of customizable templates, Brevo allows you to set these campaigns easily and with an unlimited subscriber list on every one of their packages, the sky's the limit.

What does Brevo offer?

Brevo boasts a packed portfolio, including a Marketing Platform, Sales Platform, Transactional Emails, and interactive solutions like LiveChat and WhatsApp Campaigns, not to mention the comprehensive Brevo Plus. Let's explore what each part of Brevo brings to the party.

Brevo's Marketing Platform Review

Brevo’s Marketing Platform offers everything you need to promote your business, covering everything from traditional email marketing to even SMS and WhatsApp campaigns. Impressively, Brevo includes SMS and WhatsApp options even in its free tier.

Email marketing is a primary focus for many, especially with the recent changes to MailChimp’s free offerings (free plan limited to 500 users!).

With Brevo's free plan giving you Unlimited Subscribers on your email list and 300 sends per day, it really is the perfect platform to get your feet wet in email marketing.

Brevo Email Marketing Pricing

Brevo presents three pricing tiers for their Email Marketing Software, ranging from a completely free plan to one priced at $65 or ￡40 (approximately ), with an additional Brevo Plus that we'll discuss later.

To explore Brevo's plans directly, you can visit the Brevo Website. For those seeking more info, continue reading as we look closer into what Brevo has to offer.

Advantages of Brevo Email Marketing

1. Ease of Use

Brevo's platform is renowned for its simplicity, making it ideal, whether you're a beginner or a seasoned email marketer. It's clearly been well optimized to make the process of creating an email marketing campaign as pain-free as possible.

The platform's design makes it very easy to get around and find what you need. It's not cluttered with techy jardon or bright and annoying colours. Once your ready to start designing, the platform allows you to effortlessly create,, personalize, customize, and deploy your email marketing campaigns using a drag-and-drop editor. Dynamic content, segmenting and branding packs are all built-in to ensure a personalized touch to your marketing strategy.

As shown below, you've got everything you need on the left hand side, just click on it and drag it to where you want in the email.

2. Cost-Effectiveness

If price is your main deciding factor, then Brevo is going to be a very big contender. It's cheap, and not just "cheap for what you get" which it also is, but cheap overall. It's one of the best priced out there.

It's notable that Brevo offers a basic plan at no cost, a rarity among email marketing services today.

This plan includes an unlimited number of contacts, allowing you to thoroughly explore and utilize the platform without financial commitment (you don't even need to give your Card details so no surprise charges down the line)

For businesses ready to scale up their email marketing efforts, Brevo's Starter Plan is priced at a modest $25 (￡16) per month. This plan is comprehensive, covering essential needs such as:

• A monthly allowance of up to 20,000 emails
• No restrictions on daily email sendings
• Access to basic reporting and analytics for campaign performance tracking
• Email support for any inquiries or issues

3. Personalization

Personalization is vital for crafting impactful email marketing campaigns and lending a personalized touch to automated communications.

Brevo offers an array of personalization options that go beyond the basics. Beyond simply incorporating a recipient's name, Brevo allows for customization based on location, behavior, and other unique attributes of your audience.

Example - Send your campaign to each user when they're most likely to open it, based on data from previous campaigns.

Example 2 - Putting your contact's first name in the subject line.

4. Email deliverability

Another crucial factor in email marketing is deliverability. If your emails are not reaching your customers’ inboxes, your campaigns become a waste of time.

Those who have used MailChimp will know that even the test emails often get sent to junk or spam!

Brevo has a very high deliverability rate which as we know, is the first step to a high open rate and a high ROI (return on investment) on your email marketing campaigns.

Plus the platform also offers tools to help you improve your deliverability, such as the ability to verify your email addresses and domain, and to manage your bounce and complaint rates.

5. Integrations

Brevo integrates with a range of third-party tools and platforms, including WordPress, Elementor, Shopify, Zapier and more. You can even enable Google Analytics tracking from within the Brevo dashboard.

6. Customer Support

Brevo offers excellent customer support, whether it’s getting used to the tools and you need help getting your contacts imported in from another platform, Brevo’s support team is available to help.

The platform offers a range of support options, including email, phone, and live chat, so you can get the help you need when you need it.

7. Advanced Capabilities

Brevo Email Marketing stands out with its advanced capabilities, taking your digital marketing efforts to new heights. Here's how:

• A/B Testing: Brevo enables you to conduct split testing, a powerful tool for optimizing your email campaigns. You can experiment with various subject lines, content styles, and designs to identify what resonates best with your audience.
• Automation Workflows: The platform simplifies the creation of automation workflows. These are sequences of emails triggered by specific actions, like website interactions or purchases, allowing for seamless engagement with your subscribers, even when you're not actively managing the campaigns. This allows you to send an automated campaign that you've pre-built for when a customer performs a certain action. This also allows you to really nurture a customer through a buying lifecycle, from signup to buyer.
• Comprehensive Analytics: Brevo provides detailed insights into your email campaign's performance. Key metrics include delivery rates, open rates, click-through rates, and more, allowing you to gauge the effectiveness of your strategies and make data-driven decisions.
• Advanced Tracking: With Brevo, you can track a wide array of statistics, from basic metrics like open and click-through rates to more nuanced data such as geolocation, device usage, and subscriber engagement patterns. This extensive tracking capability ensures you have a clear understanding of your campaign's impact.
• Engagement Optimization: The platform's tools allow for a deep dive into how subscribers interact with your emails, offering features like heat-maps and time-based analytics to refine your approach for maximum engagement.
• Subscriber Insights: Brevo aids in monitoring your list's growth and understanding subscriber behavior, providing valuable information for tailoring your content and outreach strategies effectively.

In conclusion, if you’re on the hunt for a new Email Marketing Platform, Brevo is a superb option. Their free plan will do the job for most small businesses (ecommerce or otherwise) and even their cheapest paid plan will do the job for most others. Plus, their cheapest plan is one of the cheapest email marketing solutions about. See Brevo’s pricing here.

Brevo Sales Platform Review

Brevo's Sales Platform stands as a holistic marketing solution designed to elevate your business sales operations and help make you more money.

This all-encompassing suite provides an array of tools and functionalities to streamline your sales funnel, amplify customer interactions, and automate many of the repetitive tasks that can impede efficiency.

Brevo Sales Platform Pricing

Remarkably, access to Brevo’s Sales Platform is offered at no charge, yet it's rich in features, including:

• Unlimited Contacts: Manage an extensive list of contacts without limitations.
• Deal Pipeline Management: Organize and track deals through various stages of the sales process.
• Task Allocation: Efficiently distribute tasks among team members.
• CRM Automation: Automate customer relationship management tasks to enhance efficiency.
• Shared Inbox: Collaborate seamlessly with a unified inbox for team communications.
• Meetings: Schedule and manage meetings directly within the platform.
• Customizable Pipeline: Tailor the sales pipeline to fit your business’s unique needs.
• Weekly Task Reports: Gain insights into task progress and team productivity.
• In-Browser Video Calling: Connect with clients or team members without leaving your browser.
• Website / CMS Integrations: Integrate seamlessly with your existing website or content management system.

These features, among others, make Brevo’s Sales Platform a compelling choice for businesses looking to optimize their sales strategies without incurring additional costs. Explore the Brevo Sales Platform to see how it can transform your sales processes.

Brevo Transactional Emails Review

Brevo's Transactional Email Service is designed to manage automated messages that are triggered by specific user actions.

These include notifications related to accounts, order confirmations, password changes, and shipping information.

Given their critical nature and timing, these messages are sent individually, ensuring immediate relevance and engagement.

Brevo Transactional Emails Pricing

Brevo offers a generously featured free plan that supports up to 300 emails daily, which suffices for numerous businesses. For those requiring more capacity, the pricing structure escalates modestly, starting at ￡8 or $15 per month for a quota of 20,000 emails.

Features of Brevo’s Transactional Email Package:

• Exceptional Deliverability: Ensures that your emails reach the recipient's inbox efficiently.
• Dedicated IP: Provides a dedicated IP address to enhance your email sending reputation.
• Email Template Gallery: Access to a wide range of customizable email templates.
• Real-time Email Statistics: Insights into email performance, including opens, clicks, and more.
• Custom Webhooks: Integration capabilities for real-time data sharing and actions.
• SMTP Relay: Easy integration with your current applications for sending emails.
• GDPR Compliance: Adherence to data protection regulations for peace of mind.
• Email Support: Access to support for any queries or assistance needed.

Brevo's Transactional Email Package is tailored to businesses looking to leverage reliable and efficient email communication tools, with scalability in mind. Explore the specifics of what Brevo offers to see how it aligns with your email communication needs.

Brevo Conversations Review

Brevo Conversations is tailored to enhance direct communication with your customers through real-time interaction capabilities.

This package includes a variety of chatting tools, encompassing LiveChat, WhatsApp bulk messaging and replies, integrated inboxes, and automated response features, enabling you to maintain a seamless and efficient communication flow with your audience.

Brevo Conversations Pricing

Brevo offers two distinct plans for its Conversations package: a Free plan and a Pro plan.

The Free plan is designed to accommodate businesses looking to explore and initiate real-time customer engagement without any initial investment.

For those seeking advanced features and greater capacity for customer interactions, the Pro plan provides an expanded set of tools and functionalities to meet those needs.

Brevo Plus Review

Brevo Plus represents the pinnacle of Brevo's offerings, combining all aspects of their services into a comprehensive, premium package.

This all-encompassing solution integrates marketing, security, and a host of other features, providing businesses with a robust toolset designed to meet a wide array of needs.

Brevo Plus Cost

Given its nature as a premium, all-in-one solution, the pricing for Brevo Plus is customized based on the specific requirements and scale of each business.

To determine the investment needed for Brevo Plus, interested businesses should contact Brevo directly to discuss their needs and obtain a tailored quote.

This personalized approach ensures that the package precisely aligns with the business's objectives and resource allocation, providing a customized solution that maximizes value and effectiveness.

FAQ's

Is Brevo easy to use?

Yes, Brevo is designed with ease of use in mind, making it accessible to businesses of all sizes and individuals with varying levels of technical expertise. The platform offers a user-friendly interface that simplifies navigation and task completion, whether it's setting up email marketing campaigns, managing contacts, or analyzing performance metrics.

Features like drag-and-drop editors for creating email campaigns, intuitive setup for automation workflows, and clear analytics dashboards help you efficiently manage your marketing efforts without needing advanced technical knowledge.

Brevo's focus on usability ensures that you can quickly become proficient in utilizing the platform to its full potential, making it a practical choice for those looking to streamline their marketing and sales processes.

Is Brevo GDPR compliant?

Yes, Brevo is GDPR compliant. The platform adheres to the General Data Protection Regulation (GDPR) standards, which are designed to protect the privacy and personal data of individuals within the European Union and the European Economic Area.

Brevo implements various measures to ensure data protection, privacy, and security, enabling businesses to manage their marketing and sales activities while respecting the privacy rights of their customers and complying with GDPR requirements.

This includes features like secure data processing, consent management tools, and clear data access and rectification processes, among others, to support businesses in their compliance efforts.

Is Brevo free to use?

Brevo offers a range of plans, including a free option for some of its services, making it accessible for businesses to start using without any upfront investment.

For instance, Brevo provides a free plan for its Email Marketing, Sales Platform, and Conversations package, each with a generous set of features that allow businesses to explore and utilize the platform's capabilities.

These free plans are designed to cater to the needs of small businesses or startups that are looking for cost-effective solutions to manage their sales and marketing efforts.

However, for more advanced features, higher capacities, or additional services like Brevo Plus, Brevo offers paid plans. The cost of these plans varies depending on the level of service and features required, with some packages requiring a custom quote to tailor the service to the specific needs of the business.

When did SendInBlue become Brevo?

SendinBlue rebranded to Brevo in May 2023. This strategic move was aimed at better reflecting the expanded range of services and capabilities the platform offers beyond email marketing, encompassing a comprehensive suite of marketing and sales tools designed to support businesses in their growth and digital marketing efforts.

Is Brevo the same as Sendinblue?

Yes, Brevo is the new name for what was previously known as SendinBlue, but it's still the same.

The rebranding to Brevo reflects the platform's evolution and expansion of its services beyond just email marketing, aiming to encompass a broader suite of sales and marketing tools.

While the core services and functionalities remain consistent with what SendinBlue offered, the Brevo brand represents the company's growth and its commitment to offering comprehensive, integrated marketing solutions to businesses (like the CRM for example)

What are the disadvantages of Brevo (Sendinblue)?

The main disadvantage of Sendinblue, now know as Brevo, is there are cheaper options out there, albeit with less capabilities, but cheaper nonetheless. Moosend for example has unlimited sends in their $9 a month package.

What is the difference between Mailchimp and Brevo?

In terms of their email marketing platform, not a lot other than the fact that Brevo is considerably more affordable. Overall, Brevo provides far more services than Mailchimp including a CRM, Sales Platform and more.

See an in-depth comparison here.

Does Brevo have a landing page?

Yes, Brevo offers landing page capabilities, but these are available for users subscribed to the Business and BrevoPlus plans. This feature allows you to create and customize landing pages for your marketing campaigns, helping to improve lead generation and conversion rates by providing targeted content to visitors.

What is the best email marketing tool?

1. Brevo
2. AWeber
3. Moosend
4. GetResponse

How does Brevo work?

Brevo works by providing you with a comprehensive suite of tools designed to streamline your marketing and sales efforts. Once you sign up for free, you can access various features depending on your chosen plan, including email marketing, CRM, transactional emails, live chat, and automation workflows.

Here's a simplified breakdown of how you can use Brevo:

1. Email Marketing: You can create, send, and track email campaigns with ease. Brevo's drag-and-drop editor lets you design emails without needing coding skills. You can segment your audience to send personalized emails, improving engagement and response rates.
2. CRM: The platform offers a CRM system to help you manage your contacts more efficiently. You can track interactions, manage deals, and maintain a centralized database of customer information.
3. Transactional Emails: For critical communications like order confirmations or password resets, you can use Brevo to send transactional emails. These are automated based on specific actions your customers take.
4. Live Chat and WhatsApp Campaigns: Engage with your customers in real-time by integrating live chat on your website. You can also send bulk WhatsApp messages to reach your customers directly on their phones.
5. Automation Workflows: Set up automated emails based on triggers like website actions or engagement levels. This helps you send relevant information or follow-ups without manual intervention.
6. Landing Pages: If you're on the Business or BrevoPlus plans, you can create landing pages for your marketing campaigns to capture leads or drive specific actions.

Is Brevo a good email marketing platform?

For the price, ease of use and the tools it gives you, we think Brevo is the best email marketing tool available right now.

It offers a comprehensive set of features including email campaign management, automation workflows, transactional emails, segmentation, and analytics, all at competitive pricing.

Its user-friendly interface and scalability make it suitable for businesses of all sizes, from small startups to large enterprises. Additionally, Brevo's focus on deliverability and compliance, such as GDPR, adds to its reliability as an email marketing solution.

Is Brevo good for newsletters?

Yes, Brevo is ideal for creating and sending newsletters. It has a huge range of ready-made templates for you to start with, just replace the text and images with your own, and you're ready to go.

If you do decide to get your design hat on, the drag-and-drop editor makes it easy to create visually appealing newsletters without needing advanced design skills.

Additionally, Brevo's reliable deliverability rates ensure that your newsletters reach your subscribers' inboxes. Whether you're a small business or a large enterprise, Brevo's capabilities make it a good choice for managing and optimizing your newsletter campaigns.

What is marketing automation in the context of email marketing?

Marketing automation refers to the use of software and technologies to automate repetitive tasks associated with marketing activities, such as sending emails.

Brevo's platform, for example, enables powerful but simple marketing automation by allowing you to create triggers for automated emails, ensuring timely and relevant communication with your audience. Once you get the hang of it, you'll find this feature to be essential for effective email marketing, as it helps in nurturing your leads through your sales funnel without manual interventionsaving you buckets of time.

How does Brevo compare to other email marketing services like Constant Contact and Campaign Monitor?

Putting Brevo, Constant Contact, and Campaign Monitor side-by-side, you'll find that all three provide strong email marketing tools. However, Brevo really sets itself apart with its fuller range of services and more affordable pricing. Unlike its competitors, Brevo goes beyond basic email functions by incorporating integrated CRM and sales tools.

What role does drip email marketing play in Brevo's services?

Drip email marketing is all about sending a series of emails on a schedule, and Brevo makes this super easy with its automation tools. You can set up email sequences that keep in touch with your leads based on how they interact with your website. This kind of email strategy is key for keeping your brand fresh in the minds of your potential customers, nudging them along toward making a purchase, without coming on too strong.

How easy is it to send emails with Brevo?

Sending emails with Brevo is a breeze. Whether you’re blasting a newsletter to all your subscribers or targeting a specific group, Brevo's user-friendly interface lets you manage and dispatch your emails without any hassle. You can quickly craft beautiful emails, manage your lists, and send them out with just a few clicks.

Can I set up an autoresponder in Brevo?

Absolutely, setting up an autoresponder in Brevo is straightforward. This feature is perfect for automatically sending responses or follow-up emails based on subscriber actions, such as signing up for a list or making a purchase. It’s a great way to stay engaged with your subscribers without manually tirelessly managing every communication.

Is Brevo suitable for sending bulk email?

Yes, Brevo is perfectly suited for sending bulk emails. Whether you're reaching out to a large audience with a promotional campaign or updating your entire subscriber base, Brevo handles bulk email efficiently, ensuring your messages are delivered promptly and effectively.