Brendon McCullum said "We are playing in the entertainment industry where experience of cricket fans matter the most - not a sports industry anymore !
Read that headline twice !?! Yes, that's what today's world is all about - experience, experience, experience !
What matters at the end of the day is, how you as a consumer feel - what is your experience as a customer to the service you are consuming - be it sports or be it connectivity or beyond connectivity !
Last week, in the coldness of London, got an opportunity to attend The Great Telco Debate #GTD2022 organized by TelecomTV
First things first, nothing and absolutely nothing can replace the vibe and social connect of meeting the industry ecosystem in-person, was time well spent during the event and at the lounge !
Loved it when Neil McRae and Chris Simcoe spoke about aspiration of 英国电信集团 - where customer value was highlighted significantly compared to what and how of the network - most importantly, connectivity is the key, but that's not sufficient to create value - it's about the consumers, applications and service experience - very nice articulation on real customer experience is when enterprise customers can do whatever they want being agnostic to underlying architecture, network or technology - none of the end customers care if RAN is open or not, networks are programmable or not - all they care is how easily can they access the services they want ... It was highlighted that discussion and connectivity should not be limited to any G, it can be any G, but everyone needs to think beyond connectivity and about devices, applications and service led customer experience ... WiFi ecosystem should not get afraid about Private 5G, was a logically explained bold and loud message !
Continued to be impressed with Justin Paul and positioning of ServiceNow - highlighting how customer experience and journey is super key for CSPs to be DSPs - story telling around still verifying oneself with mother's maiden name and year of birth on a recorded call line - and thereby emphasis on creating horizontal integration through platform based approach - was very insightful indeed, eventually leading to how can we as ecosystem partners and industry, improve end customer experience !
Amazed with Richard Band and Rolf Eberhardt on 惠普企业服务 positioning that DSP should be offering services through platform based approach, so it can be offered easily and in turn become use case for enterprise consumption - also on wireless network debate, a very strong and clear position on relevance of WiFi against Private 5G - and the fact that how strong WiFi ecosystem is compared to the fact that cost to deploy and deliver Private 5G isn't yet tested fully !
Super views from Francesca Serravalle and Ahmed El Sayed on how Vodafone is looking at the value chain - Network, IT and Service should be not be kept as separate verticals instead be looked as single service chain to create value for end customer - the fact that end customer doesn't care about speed beyond a point, but definitely cares about how they are treated and the service they experience - the brilliant point on cloud that migration to cloud should not be just KPI led, instead focus should be on scale, stability and how fast can it be consumed by end customer
As lovely by heart Raj Yavatkar is - highlighting how important it is the key for DSPs to interoperate with each other and some of the initiatives of sharing edge were highlighted - emphasizing on importance of RIC, 瞻博网络 highlighted that RIC will eventually become the key last mile KPI for the DSPs - there was a logical advocacy on why the IT and Control functions should be on public cloud, while other wise hybrid distributed cloud should be leveraged for monetization purposes - very insightful and full of learnings ... with some very interesting cricketing talks at the end with Raj :)
As crisp as Sanjay Uppal can get - candid and logically relevant to highlight the fact that RAN being open or not should not matter, what should matter is what the end customer wants - end customer doesn't care about network at all - the solution approach needs to be thought from customer experience and the end user, device and application perspective - super example of millennials and the possibility of business case around that consumption - well said VMware !
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As amazing a guy Manish Singh is, Dell Technologies was clear to logically advocate the importance of hybrid cloud, and an impactful pitch on backdrop of DSPs being physics led and Cloud business being software led - very crisp, straight and to the point explanation !
As confident as Danielle Rios is, a very interesting parallel drawn by TelcoDR - from Apple's journey - of how everything has become softwarized over the years - and the fact that the concept of cloud and especially public cloud is at heart of all of this as DSP evolves towards customer experience - exemplary pitch !
Best of the day was yet to come, as Phil Jordan from Sainsbury's took the stage by evening hours, who very crisply articulated on how important it is for any DSP or otherwise to understand the vertical, end customer and applications it wants to serve - DSPs should not have an abstract view and solve the problem (like today) - one cannot be a connectivity player and enter the space to solve enterprise problem - enterprise buy connectivity from DSP today, believing that someday they can buy the outcomes of connectivity as well !
Special acknowledgement to Graham Wilde and Chris Lewis - who were so lively and amazing to keep the "vote for motion" throughout the day as alive as it could get, with relevant pointers, observations and arguments !
As much of interesting and smart person Guy Daniels is, some of the cricketing conversations were amazing and will be remembered for a longer time :)
Larger theme and take away at macro level
The best one for me personally though was - on the fact that we don't need any more G - and the talks around why to even go to 6G when DSPs haven't even made money with 5G as yet - and why not name the subsequent standards as incremental research and evolution, rather then someone running in the race of launching the next G and others will then run after them insecurely !
What a wonderful show - amazingly well organized, very comfortable vibe, excellently neutral, superbly controlled and made highly interactive by ever so charming Ray Le Maistre and the entire crew from Telecom TV !
Product | O-RAN | 5G | Strategy | BITS-Pilani | NMIMS | RJIT BSF
1 年Well-written
Telecom Networks Business Leader I A Technology Translator I Connecting People I Technology Program Governance & Assurance | Strategic Program Delivery | B2B
1 年Insightful quote (from a Kiwi no less!)
Director of Content and co-founder of TelecomTV
1 年Thanks so much for your great comments and a superb recap of the event. Always a lot of hard work but extremely rewarding. As Baz himself says, you have to entertain and engage with the audience. Great to meet with you and hopefully we can do it all again next year!
Strategy, Growth & Corporate Development Leader | Electric Mobility | Climate Tech | IIM A | Bocconi
1 年Nicely written bro