Breast Cancer: Understanding the Patient Journey Through Social Data

Breast cancer is a widely discussed topic online - and one of the most-searched types of cancer on Google. Beneath all of this internet data are critical insights about the patient journey from pre-diagnosis to remission.

To understand patient experiences and needs, Ipsos en Espa?a experts analyzed social and search data over the past 19 months.?

Download this report to learn:

• What the digital journey looks like for a breast cancer patient
• What topics and search terms patients use online?
• The top 11 themes in breast cancer-related conversations
• The role social media plays in the breast cancer patient journey?