Breaking up is a good thing. Maximum Impact through your LinkedIn Experience Section.

Breaking up is a good thing. Maximum Impact through your LinkedIn Experience Section.

A client had one entry on her profile when she came to me. She had been with a large global multinational for 17 years! Once we broke it up in 6 roles, you saw an amazing professional journey. From front desk receptionist at a local office to EMEA Real Estate Portfolio Manager. She came to me at a time she was ready to move on. We transformed her LinkedIn profile to show her career, her leadership style and her personality.

She found a new role in a different multinational in no time.


JOB TITLES ARE THE SUMMARY OF YOUR PROFILE

Breakups are even more important if you are self-employed! Add your main services as separate entries on your profile. They stand out like a sore thumb IN A GOOD WAY for three reasons:

  1. LinkedIn doesn’t offer formatting for your profile. By default, your job-titles are bold and stand out. Make them read like a summary of your services.
  2. People have little patience and tend to skim read, your job titles need to tell them all they need to know.
  3. Over 60% of LinkedIn members use the mobile app. In the app, the descriptions are only visible when tapped. Job titles are all people see.


BETTER VISIBILITY OF MEDIA ON YOUR LINKEDIN PROFILE

By breaking up your different job roles in one company, or the services, you offer media stands out more. You can add 2 or more items to each entry making your profile more visual. If you upload media and it looks crap… it’s not you, it’s LinkedIn. Delete and try something else to make your profile look good.

 How do you break things up in your LinkedIn Experience Section?
Tell me in the comments!

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Global entrepreneurs who aren’t after any old client, but want the most fun, brilliant, motivated client, work with Petra Fisher. “Your LinkedIn Presence must filter out crap clients and attract the right people”, she says.

Petra lives a big fat red cat (Bluey) and teenage daughter (who thinks Petra’s brilliant jokes are quite dumb).

PS Petra trained over 3500 entrepreneurs, leaders and other clever cookies and has no intention to stop doing so.

Check out how you can work with Petra Fisher when you are ready to #CrankUpLinkedIn and ATTRACT your dream CLIENTS in a fun, authentic and organic way!


Marije Hammel

Handig met Computers

5 年

Always good to keep something like this in mind. Thank you!

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