BREAKING THROUGH THE NOISE

with Dynamic Digital Outreach

Each week I share lessons from The Recruiters Sales Playbook ‘25, the framework behind million dollar billers and some of the highest performing Recruitment Businesses in the world right now.

You’ll get actionable advice and find some quick wins whether you’re looking to scale your business or your billings.

THE TOP THIRD

We’re just a couple of weeks away from the release of ‘The State of Sales in Recruitment ‘25’ a report revealing data from over 500 recruitment businesses on their business development strategy.

The report has been described as “a wake up call”, Neil Carberry ; REC, and “a real eye opener for agency recruiters” Dougie Loan , SourceWhale.

One stand out stat:

36% say they are comfortable using video or voice-notes in their sales strategy.

It is surprising given the amount of video and podcasts that are getting consumed right now.

So; how should recruiters be using digital media in their outreach strategy.

BREAKING THROUGH

We need to think smarter to get our all important message in front of those who we know need to hear it.

Here's some direct advice on how to stand out n a noisy market.

DYNAMIC DIGITAL OUTREACH

Video

Sending short -60 second clips to target clients via DM in LinkedIn is perhaps the most obvious. It’s a great way to to stand out and connect. It’s personalised by it’s nature - so long as you avoid using AI tools to ramp up your outreach - making it high value and high impact. You can play with the thumbnail or opening shot to create even greater personalisation.

Videos can be used to share your reason for reaching out; the 2-3 problems you help people solve and a question as to whether that might be relevant. Alternatively - and my favourite - you can send a short video mentioning that you’d tried reaching out and that you’ve emailed them with details as to why.

Voice

Voice-notes are similarly personalised. They are a bit easier to scale if you know how, and less personal in that the recipient can’t see you, but still impactful. When included in a multi-channel campaign they can really boost email reply rates, and increase familiarity when you do finally reach the contact on the phone.

Voice-notes are another great medium for bumping your email. They make the email outreach feel more specific relevant and personalised and add a channel through which your client is seeing your name. A well structured profile might even lead them to become an inbound lead.

Visual

Visuals are a great pattern break, both in the ‘LinkedInbox’ as well as the regular email one. Replying to an earlier sales email with a simple visual can really draw attention back to the text based message. But avoid the sarcastic gifs and meme’s.

The visuals you use should tell the sales story you would otherwise present textually or vocally. That might mean a Venn Diagram showing where your solution intersects your clients challenges, or a simple flow chart showing that your solution takes clients from pain to success.

My suspicion is that the 67% of recruiters reluctant to use voice or video in their outreach may not have total clarity over how. In this article I’ve aimed to address that.

There are three ways to add dynamic content to your outreach campaign and some messages that are best suited to each. Adopting these will massively increase the impact of your outreach and your results.

Everything you’ve read here is taken from the 90k in 90 Days Blueprint our signature online program. The Blueprint provides a simple and clear end to end guide for winning 90k in new business every 90 days.

WEEKLY SCOOP

Each week over on the Recruiting Better podcast I share a 30-60 minute scoop of revenue generating insight. In this week’s episode I got to share a conversation I was so excited to have with number one best selling author Mike Weinberg; a legit sales hero.

In this episode Mike breaks down precisely how to apply his simplified approach to sales to the world of recruitment, and it is gold!

Sales Techniques for Recruiters to Win Clients and Close Deals with Mike Weinberg

There’s a better way to recruit. There’s a better way to grow your business and your billings. Let’s uncover excellence together. Who do you know who’d like to be part of that journey?

Share this post with your team.

Best regards,

Ben

P.S. If you want to see how your Sales Strategy compares to the average - and get a personalised report - take the assessment here: BD Strategy Assessment