Breaking in to OEM.
How do you get in with an OEM as a ‘maker’?
That is a question we hear from many makers and especially the small and medium-sized enterprises (SMEs).
If an SME in the supply industry puts enough energy into understanding the needs of the customer (OEM), then he/she will also know whether his/her product or service is desired. Only then is it possible to 'enter' an OEM. This letter also emphasizes the changed role of the sales organization of an SME.