Breaking News: Generative AI on Instagram & Linkedin to Blue Check Marks from Google

Stay up-to-date with the hottest marketing trends and the latest social media updates.

From Generative AI on Instagram and Linkedin to Google's new Blue Check Marks, this edition we have lots of updates from your favourite social media channels.

Here at Brandlective, we are excited to support our clients with these latest announcements from our favourite marketing channels.

Are you ahead of the curve?

LinkedIn is working on an AI-powered assistant that get you started with a first draft for your next post! ??????

Nima Owji is an App Researcher who tweets the upcoming features (@nima_owji) on major social platforms.

LinkedIn is testing AI prompts for your status updates. Feed posts on LinkedIn are unlike other social platforms in that they are typically geared toward professional updates, thought leadership, and business promotion. AI assistance could become useful for help when crafting thoughtful and professional posts that appeal to the LinkedIn userbase.?

Elon Musk's Twitter takeover is hilarious.???

Despite all the claims and noise, Twitter's approach is pretty much the same.?

Musk reinstated banned accounts, only to re-ban them again, and made the platform less advertiser-friendly by upping content removal and allowing community notes. But rules are either the same or slowly reverting back, as Musk's Twitter 2.0 team learns why the original rules existed.

?“You get a blue checkmark! And you get a blue checkmark! Everyone gets a blue checkmark!”?

?????? Not wanting to get left behind, Google’s implemented its own blue checkmark system, with Gmail users now set to see new blue ticks appearing next to approved brand profiles in their inbox.?

Brands should consider implementing them to distinguish themselves from spammers/scammers. The new Gmail checkmarks are available to all Google Workspace customers and will roll out to inboxes from today.

Instagram is about to drop a massive bomb on us! It's launching its first-ever generative AI tools. With its new sticker creation process, you don't have to be a pro designer to create stunning visuals anymore – you just need some text prompts. And the best part? You can share your creations with the world, giving us yet another tool to soothe our insatiable hunger for likes!

Not only that – If Meta expands these tools to Facebook, we're in for a ride!! With more users experimenting with generative AI, we'll soon witness an explosion of unique and fantastic designs posted everywhere on social media.

Mark Zuckerberg is reportedly obsessed with these tools and is determined to integrate them into his apps. He said in the earnings update,

"I think there's an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful."

Our prediction? You'll soon be able to use AI for everything from emoji suggestions to creating unique videos that'll take your social media game to a whole new level. Who says you need a degree in computer science to wow your Instagram followers?

We'll update you when we have more info on how the process will work.

Our friends at Sprout Social have published its annual listing of the best times to post to each of the major social media apps, based on analysis of engagement trends among Sprout’s 34k+ users over the past year.

And for the first time, Sprout has also included TikTok data, which could help to provide some additional guidance in your broader social media marketing process – though it is worth noting that these are generalized results across a range of brands and users.

Sprout has also published industry-specific breakdowns for more specific insight, but a key note is that results will vary.

That is the latest and greatest updates for May 2023; catch us next month for more updates on your favourite social media and marketing platforms.

About Brandlective

??This year, Brandlective turns 12 years old (crazy, right!?) so it’s fair to say we’ve dished up A LOT of content, strategies, websites, ads and copy over the years.

With all this experience and happy clients, we want to help YOU #getonline and make 2023 the year that your digital marketing takes off! ??

?? Can you find your own business online? If you’re hiding back on page 17 of Google, your customers won’t have the same stamina as Liam Neeson to find you.

?? Get in touch for copywriting, SEO and web traffic marketing services, and we can consult on your best next step.

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