Breaking Free From "Nexting": A Therapist's Journey to Entrepreneurial Success
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Breaking Free From "Nexting": A Therapist's Journey to Entrepreneurial Success

Are you caught in the endless cycle of “nexting”? You know, that relentless refresh of your inbox or social media feed, anticipating the next big thing. It’s a modern-day addiction to anticipation, and it’s blocking many professionals, including therapists, from leaping into entrepreneurship.

But there’s hope. Let’s explore how one therapist overcame “nexting” to launch a thriving private practice.

The Trap of “Nexting”

“Nexting” is the compulsive need to know what’s next, a phenomenon that releases dopamine and keeps us hooked. For therapists dreaming of starting their own business, this can mean a paralyzing fear of failing to generate referrals, hindering their progress.

The Science of Anticipation

Research shows that our environment triggers anticipation of rewards, activating our dopamine system and creating a habit-forming cycle. This neurochemical response is why “nexting” is so addictive.

Embracing Ownership of Moments

Practices for "owning the moment" can be the antidote to “nexting.” By fully engaging in the present moment, we can break free from the cycle of anticipation and reward. Studies have shown that mindfulness can reduce activity in the brain’s default mode network, which is associated with mind-wandering and anticipatory thoughts.

A Success Story: Overcoming “Nexting”

Meet Jane, a therapist who mastered the art of mindfulness to beat “nexting.” She was determined to launch her private practice but found herself constantly worrying about generating enough referrals to pay the bills and make the exit from the safety of an agency salary worth the risk. By owning her experience of anxiety, she began researching options exhausitively, networking with others in private practtice, and even generating an expert "brand" focus to stand her apart from others in her area. Jane learned to own the moment, reducing anxiety and allowing her to focus on building her practice.

Her dedication paid off. Jane’s practice flourished, proving that overcoming “nexting” is not only possible but also the key to entrepreneurial success.

Takeaway

If you’re a professional struggling with “nexting,” remember Jane’s story. Ownership isn’t just about your private practice; it’s a pathway to freedom from the chains of anticipation. Own the moment, and watch your professional dreams turn into reality.


This post is a condensed version of a Psychology Today blog article. For those interested in the full story of Jane’s journey and more insights into “nexting,” feel free to reach out or comment below. Let’s conquer “nexting” together and leap into our entrepreneurial aspirations with confidence.

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