Breaking the Four Great Myths of Multi-Unit Franchising. Myth #3: Multi-Unit Franchisees Must Work Harder than Single-Unit Owners

For franchisors and franchisees alike, growing through multi-unit ownership seems like a “no-brainer”. Today’s great operators know how to be successful in the model. Why not expand their reach to more units or territories and we’ll grow together? Before you go down that road, be wary of the four great myths of multi-unit franchising. We talked about Myths #1 and #2 in our earlier articles. Time for Myth #3.

Myth # 3 – Multi-Unit Franchisees Must Work Harder than Single-Unit Owners

A good franchise provides systems and structure that promote efficient and consistent results. This includes marketing and operational systems as well as information systems that enable multi-unit operators to manage teams remotely. Cloud-based CRM or POS systems that measure the drivers of success (the key things franchise operators MUST GET RIGHT) are essential for scalable, remote management. Technology investments can pay huge dividends to franchisors seeking to grow through multi-unit ownership.

The multi-unit owner’s most important task then is to select, place, nurture and support their operations teams and ensure the franchise recipe is followed. If it’s a good model with good systems for monitoring KPIs, this approach works.

No longer is the owner tempted to work into the wee hours of the night to make operational deadlines, because it’s not their job. Instead, they rely on their mastery of KPIs and communication skills to build a strong team.

They define expectations through written, measurable goals and established effective meeting agendas and cadence to monitor results and coach up performance. No more spinning plates, being busy just being busy. Work-life balance is now within reach.

On to the fourth and final myth of Multi-unit Franchising!

Wondering if you have the competencies, capacity, and capital required for reliable multi-unit expansion? Join us Sunday, February 26 at our IFA 2023 Convention Special Session, Profitable Growth Through Multi-Unit Expansion. Click here for more info/registration.