Breaking it down to basics: User Personas

Breaking it down to basics: User Personas


?? Ever wonder why some products just click with users? It's no accident—it's the power of user personas in action!

?? By understanding and empathising with your users, we can create experiences that truly resonate and drive engagement.



Creating a personality dimension chart provides a clear and comprehensive overview of the ideal user:


Defining user pain points helps us pinpoint where the real problems lie:

Understanding user needs allows us to identify their primary concerns and priorities:

By evaluating user goals, we can gain insight into their daily objectives and aspirations:


In summary:



Amoryn saayman

Insights Analyst @ MTN South Africa | Driving Revenue Growth

8 个月

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