THE BREAKING OF THE DEAL
Antonio Di Tommaso
Consulente & Direttore Interim per Lean, Posizionamento, Aziende Familiari
The age of certainty is over.
There used to be a clear agreement between companies and employees: loyalty and stability in exchange for commitment. But that deal is now broken. Today, everything is fast-paced and competitive, where the only constant is change. Performance is the new currency. Adaptability is what keeps you in the game.
When companies started restructuring, the old psychological contract disappeared. Stable positions vanished, and career paths turned into obstacle courses. People don’t stay; they move, learn new skills, and prepare for their next leap. It’s more like a marathon than a walk in the park.
Now, companies face a huge challenge. Managing people is no longer enough; they need to inspire them. It’s a balancing act of pushing for growth while keeping the soul of the organization intact. Company culture can’t be an afterthought. It has to be a guiding light that keeps everyone motivated, even during tough times.
The real win comes from creating a place that blends excellence and humanity. It’s not just about short-term gains but building a sustainable environment where people want to stay, contribute, and thrive. Those who find this balance will lead the way into the future.