Breaking boundaries and excelling benchmarks for Cricket Premier League – Season 2!
WOOT Factor Brand Architects
Corporate Event Specialists | Strategic Event Solutions Partner | Luxperiential Event Curators | 360* Event Planners
Just as consistency is key in cricket, the same stands true for brands when they want to interact with their existing or prospective customers.
Team WOOT Factor exemplifies this principle with the launch and execution of the second season of the immensely successful IDFC FIRST Bank 's Cricket Premier League. This platform saw cricket teams from Mumbai and Pune engaging in an exhilarating cricket tournament, with the winners standing a chance to interact with players of Mumbai Indians as the grand experience.
Taking forward the success of the previous year's collaboration between IDFC First Bank and Mumbai Indians, Season 2 witnessed multiple beyond-boundary moments. Just like how teams were breaking the benchmarks and boundaries in India’s premier domestic competition – team WOOT did the same with strategic inclusions that helped the tournament spread its wings.
The team of brand architects expanded the tournament's scope, reaching beyond residential societies to include 36 corporate entities and 12 prestigious gymkhanas in Mumbai. Furthermore, the tournament extended its reach to Pune in Season 2, broadening its appeal and fostering participation from diverse backgrounds.
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Over the course of three exciting weekends, approximately 3,400 players representing A+ & A grade Residential Welfare Associations (RWAs) came together to compete in the cricket tournament. From Mumbai, we witnessed the participation of around 100 RWAs each showcasing their passion for the game. Among them, 8 RWAs emerged as finalists, battling it out for the coveted trophy, witnessed the following teams win and ultimately clinch the title of the Cricket Premier League champions!
This initiative, made possible for IDFC First Bank by WOOT Factor, created a unique platform for cricket enthusiasts to showcase their talent and passion like never before. This one-of-a-kind cricket tournament not only helped foster a sense of community but also allowed the bank to forge connections with existing and potential customers, capturing attention and reinforcing brand recognition in the process.