Breaking barriers: navigating the networking landscape as a woman.

Recently, I had the pleasure of speaking with Pascale Ricchetti of Azori Studio about Networking – although actually, I prefer to think of it as connecting.

Networking events have often left me feeling pretty awkward. Despite having more than three decades of senior business experience, I’m not usually at my most comfortable walking into a large room of strangers! Events are often attended by mostly men; the conversation may not be inclusive and I don’t feel part of the crowd!

But I do enjoy ‘connecting’! And other women in business I’ve spoken to seem to feel the same.

It’s so important to get to know people in your industry, within your business, and more broadly in other areas of life, for all sorts of reasons: news and insight; customer feedback and product ideas; opportunities to be involved and contribute. And many more…

“Networking is the No. 1 unwritten rule of success in business.”

- Sallie Krawcheck

It’s an opportunity to let people get to know you too – which is where Personal Brand thinking can support you. You want people to think of you when that opportunity arises or they want to understand something. Think about being the sort of person people want to get to know!

Over time, my outlook on networking has evolved, and I’ve found ways to make it feel more natural for me.

So here are seven things to consider to navigate networking on your terms:

1.?????? Get To Know Your Tribe and Vibe!

Some people like big rooms of new people, I prefer a smaller conversation. I do recognise that it’s really important to keep working on meeting new people, so to find a way of meeting new connections in a way that felt more natural to me, I went along to smaller women’s network events locally.? And I’ve met quite a few people at those events who have gone on to be close contacts and really supported Power On.?

2.???? Networking Can Happen Anywhere – Don't Force It!

‘Networking’ is not just about formal events. Genuine connections are formed, not forced. Sometimes, the most valuable connections come from casual encounters and unexpected interactions.? We meet people all the time – and they know people! Friends, extended family, neighbours are all connections! As are the people you might know through clubs and community groups you’re involved in, or volunteering work you do, or even at the “school gate”!

3.???? Value Your Existing Network

Your existing network is a valuable asset. The relationships you've built over time, both personally and professionally, are worth cherishing. These connections can often open doors and provide valuable insights. People I have known for many, many years (even since primary school!) both professionally and personally, have been a great source of support, made introductions, helped to finesse ideas, and bolstered motivation. Make sure you keep a record – obviously Linked In is a great tool for this, and it helps keep up to date contact details too, which is crucial.

4.???? Authenticity is the Key to Successful Networking

One of the most crucial lessons I've learned is that successful networking is built on authenticity. People can sense when you're not being genuine, and when you are not really interested in them, but only out to get what you can from them!? Being yourself, flaws and all, is not only refreshing but also helps in forming real connections. Remember, it's not about appearing perfect; it's about being real.

5.???? Be Intentional

Before you meet people, think about your quick description of what you are about. If it’s a large event and there are people you really want to meet, do your research beforehand, and know what you’d like to speak with them about. Be intentional.

6.???? Cultivate Curiosity Beyond Titles and Businesses

?When you're genuinely interested in people's ideas, personalities, and experiences, not just their titles or businesses, networking becomes a much richer experience. The conversations become more profound, and you discover common interests that extend far beyond the event. It's not just about what you can get from someone; it's about connecting on a human level.

?7.???? Manners!

Follow up. If people have introduced you to someone, let them know how it went. People like to know they are helping. And thanks go a long way.? It’s a two-way flow that’s needed for developing a great network. Be open to being the ‘connector’ yourself.

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Bridgit Richards is founder of Power On.

Power On helps women in business to embrace opportunity and strengthen resilience, to feel empowered to realise their dreams.

We do this by bringing together a combination of experts, support and community to inspire, educate and connect.

We connect like-minded women, working as founders, entrepreneurs, executives or professional partners, with experts, coaches and advisers, to help in moments of challenge, when sometimes you can feel quite vulnerable and not clear where to turn for support.

We share inspirational stories and tips from women who have business experience; and information on topics around Personal Brand, Energy & Vitality and Business How-to.

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