Breaking Barriers, Crossing Continents: Pioneering Growth in B2B Sales

Today, we’re sharing the story of how we helped a global talent marketplace to expand its footprint across APAC, Europe, and the Middle East.?

When an industry leader who, were able to hire developers 10x faster than traditional methods. came to us to make a notable mark in the global market, we got in to the work.

Curious about how we made it happen?

Here’s the?full?story!

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The main objective was to achieve global expansion, by penetrating diverse markets across APAC, the Middle East, and Europe.

?The Challenges:

Expanding into diverse geosocial regions presents challenges such as:

• Limited Access to Decision-Makers: Despite their efforts, our client struggled to connect with C-level executives.
• Lack of Localised Communication: Targeting such diverse regions required tailored communication strategies and platforms, which were missing.
• Poor Lead Conversion: Generating high-quality leads that could turn into prospects was a persistent challenge.

??Our Approach:

We went beyond being a sales partner, adopting a comprehensive and strategic approach to address each challenge effectively:

• End-to-End Responsibility: We took ownership of the entire sales outreach process, from crafting persuasive messages to executing targeted engagements, ensuring accountability at every step.
• Multi-Channel Outreach: Our dedicated team employed an integrated strategy of calling, emails, and LinkedIn outreach to maximize engagement and reach.
• Proof of Concept (POC): To establish market credibility, we initiated a 6-month POC to showcase the client’s capabilities and gain traction in the new markets.

??Results:

We turned challenges into opportunities, achieving stellar outcomes:

• Robust Lead Generation: Consistently added 2–3 new accounts weekly, resulting in 1 active opportunity per week, building a strong revenue pipeline.
• Maximised Reach: Successfully connected with targeted companies across diverse regions and verticals.
• New Engagements: Closed three new deals within the first six months.
• Expanded Services: The success of the POC led to an extended engagement, covering more services and regions.

??Key Learnings:

Every success story brings new insights. Here’s what we learned:

• Regional Communication is Key: Tailored approaches drive better engagement.
• Consistency Pays Off: Steady efforts yield significant results in the lead generation.
• POC is the Passport: Proof of Concept is essential for market entry and credibility.

This journey reaffirms that strategic planning, personalized communication, and consistent execution are the pillars of success in B2B sales.

Want to discuss how we can help transform your global sales strategy?

Let’s connect and feel free to ask our expert Manasi Atre

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