The breakfast revolution: New WHY Foods granolas 0% added sugar!

The breakfast revolution: New WHY Foods granolas 0% added sugar!

In 2024, we launched the WHY Foods brand and our first product – the Granola 0% Added Sugar - offering the market a healthier alternative for breakfast and snacks. Since day one, our commitment was clear: to provide tasty and nutritionally balanced products with a clean label approach.

According to our values, we believe taste and health can (and should) go hand in hand, we are now pleased to expand our range of granolas with two new options reinforcing TASTE at the heart of innovation.

  • Granola 0% added sugar WHY Foods 300g
  • Cookie granola 0% added sugar WHY Foods 300g
  • Chocolate granola 0% added sugar WHY Foods 300g


Why are these granolas unique?

  1. Clean label - No unnecessary additives;
  2. 0% added sugars - Only the sugars naturally present in the ingredients, guaranteeing a reduction of around 80% compared to most options on the market;
  3. Natural Prebiotics - Enriched with inulin, a soluble fibre from chicory root, which feeds the beneficial bacteria of the intestinal flora promoting digestive health.

We developed these granolas for those who value the balance between pleasure and well-being, offering a solution that challenges traditional sugar-laden options. Whether for breakfast, as a yoghurt topping or as a practical snack, WHY Foods granolas are made for a public that chooses to take care of itself, without compromising on flavour.


Where to find?

WHY Foods new 0% added sugar granolas are now available in supermarkets, hypermarkets, specialised shops and online shops.

At WHY Foods, we continue to innovate to offer differentiating products that transform every meal into a balanced and delicious experience. We're excited to share these new products and to bring more flavour and health to consumers' tables in 2025.


Go Beyond!


Cláudia Henriques

Diretora de Qualidade e Seguran?a

1 个月

When you listen to the market and the consumer needs this is what happens ????

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