Break the Unbreakable Marketing Laws

Break the Unbreakable Marketing Laws

I never realized how Investments and Marketing share common principles until I read 'The Psychology of Money.'

The book presents essential aspects of investments, which might be considered boring for those seeking actionable advice, but I genuinely enjoyed the reading. Or perhaps I'm becoming a boring person too, who knows.

Maybe boring because I've noticed that I've started paying more attention to narratives. Powerful narratives can refresh our perspective on timeless concepts, and Morgan Housel, the author, does that quite well.

In his book, for example, 'The Psychology of Money,' Morgan doesn't bring anything groundbreaking. Lessons such as being frugal, focusing on the long run, understanding compound interest, and avoiding ostentation aren't new. Yet, somehow, the storytelling and the cases brought up trigger a different perspective, if that makes sense.

One part that captured my attention was the analogy between Physics and Finance which is 100% applicable to Physics and Marketing. Take a look at this sentence and tell me if it's not impossible to not compare it with marketing.

“Engineers can determine the cause of a bridge collapse because there’s agreement that if a certain amount of force is applied to a certain area, that area will break. Physics isn’t controversial. It’s guided by laws. Finance is different. It’s guided by people’s behaviors. And how I behave might make sense to me but look crazy to you.

As Finance, Marketing is also influenced by people’s behaviors. As in finance, marketing is guided by people’s behavior and not by unbreakable laws like science.

“To grasp why people bury themselves in debt you don’t need to study interest rates. You need to study the story of greed, insecurity, and optimism.”

We could analyze dozens of successful marketing campaigns where the creators had a basic or zero understanding of marketing as a concept but demonstrated a deep knowledge of people and how and why we make decisions.

You can’t be a marketing expert unless you master how human beings are willing to break the seemingly unbreakable marketing laws.

Gabriel Fairman

Rethinking all aspects central to language, technology, and people here: mergingminds.substack.com

12 个月

All in our heads

Viveta Gene

Translation & Localization Industry Specialist | MTPE Expert | AI Language Services Consultant | Translation Tech Ambassador

12 个月

So true, Rodrigo Demetrio! ??????You don't need science to find a place for your voice in people's hearts. You just need to speak from your heart, not to be heard but to be felt. The real me, speaking for us and for the collective good, breaks all rules.

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