Break The Rules!

Break the rules!

One of the unwritten rules in business is to never wear sunglasses in your marketing..."makes it look like your hiding something" (they say)

Every segment I have done on FOX 4 News, I have broken that rule.

So much so that when the regular host was out sick the host that filled in was prepared with her sunglasses that I have the host throw on at the end of the segment.

I fully realize that some will see that and say I would never do business with a guy like that that is so "unprofessional"

And yet others will see that part of the segment and LOVE it and say "that's my guy, I LOVE his attitude!"

The mistake that is made in business is tailoring your marketing towards the client that will never "get you" instead of the person that will get you and LOVE you!

Wealth in business is not found in your sameness, how you are like everyone else, but wealth in business is found in your differences...how are you different than everybody else?

Yet, business owners flood the marketplace with "me too" marketing...they advertise, market, and position their products and services just like everyone else in the market and achieve average results.

There is absolutely NOTHING that I provide to my clients that is average or ordinary, and I am unlike anyone else in the market.

My clients don't get to be average or ordinary around me.

Stop trying to be like everybody else in the market and distinguish yourself from the herd.

Stop listening to the "rules" that no one knows who wrote and dominate your space.

I mean make the choice to

Flat.

Out.

Dominate.

This is YOUR moment in time..so don't blow it by trying to be like everyone else.