Break Free from the The Worst Advice Real Estate Agents Have Heard for Years

One of the most misguided pieces of advice that real estate agents have been fed for years? "R&D"—Rip off and Duplicate. It’s a catchy phrase, but beneath the surface, the industry phrase can lead agents into a trap, diluting individuality and authenticity in the marketplace.

For years, many agents have been told, "If you see something working for someone else, take that idea and run with it." But here’s an issue: When everyone is duplicating the same ideas, who is actually standing out? Leading to a “sea of sameness,” where originality and uniqueness are drowned out in noise.

Let’s break this down with an example. A Real Estate Association publishes a list of “100 Reasons to Hire an Agent” encouraging all agents to use this list as a "differentiator". A problem? Most of those reasons are standard tasks that agents should already be doing as part of their role— table stakes, if you will. Instead of standing out, agents merely blending in.

A key question? ??

What is the unique value that you bring to the table? When agents rely on R&D, it’s easy to lose sight of their special strengths and reduce themselves to a lowest common denominator. Not a win. In fact, a race to the bottom.

The Real Cost of R&D ??

The actual cost of the "rip off and duplicate" strategy? Lost opportunity—for both the agent and the consumer. In a rapidly evolving industry, agents standing out are focusing on what makes them different rather than copying others.

By leaning into individual unique strengths, you not only elevate your business, but you also create a better experience for the consumer.

PRO TIP: Authenticity beats the sea of sameness—every single time.

It’s Time to Make Waves ??

Have you followed this advice in the past? If so, don’t worry—you’re not alone. I followed it for a long time, too. But when you learn to think with additional perspectives, you also gain additional opportunities. Showing up differently, is when the real change happens.

When every agent around you is jumping to the same beat, how are you setting yourself apart? The impact of showing up with real differentiators is massive. It’s about making waves in a marketplace where many may be content to tread water.

Ready to Stand Out? ??

If standing out and embracing authenticity is your thing, stick around. There’s more to come on this topic. In a world where sameness has become the norm, being unapologetically authentic is the best way forward.

Are you open minded to WEIGH IN?

How do you feel about "R & D" in the Real Estate Industry? Fellow industry colleagues, Private Message me, or drop your thoughts in comments. ??

Stay true to yourself, Friends! ???? ~ Renee Funk

- Article by Renee Funk, Team Leader of The Funk Collection, Brokered by eXp Realty | Speaker | Exactly What to Say? Certified Guide | Windermere, Florida | 407-575-4877