Brazil, the new basketball Eldorado worldwide
The Brazilian market has become one of the most promising markets in basketball world. Sports Value exclusively publishes an analysis on basketball increased in Brazil, about the extremely positive future and challenges.
Basketball business in Brazil
NBA worked very well and created a basketball revolution in the country. the business around the league increased absurdly and the future is incredible.
NBB’s, the national league was excellent and helped in this consolidation, too.
There is also the movement of the streets, with the public courts and the 3×3, connected with Hip Hop, which includes rap, street dance and graffiti.
Recent data from Kantar Ibope Media presented a total of 58 million basketball fans in Brazil, almost three times more than in 2013.
According to the survey currently 52% of internet users over 18 years old are interested in the sport, compared to 38% a decade ago.
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Basketball fans evolution in Brazil- 18+ with internet access- Million
?Source: Kantar Ibope Media
If in this numbers include children and teenagers, who are out of the survey we are talking about almost 70 million people, according to analysis by Sports Value.
Basketball practice has low rates nowadays
The company is involved in projects in the fight against sedentary lifestyle, promotion of sports practice by the female public, social inclusion, and quality education through sport, using basketball as a modality.
Recently (before pandemic) and for a long time the basketball practice in Brazil represented 2% of the population.
According to Google data with the pandemic the number of practitioners has doubled and currently basketball represent 4% of the Brazilians, in sports practice.
Google searches increased- During the pandemic
Sports Value analysis identified that this index could reach 8% in few years, thanks to the media growth and the modality′s strengths today.
Diretor de marketing na Liga Nacional de Basquete - NBB
1 年Parabéns pelo trabalho e pelo artigo!
Philosophy/ History/ Sports
1 年Amazing content Amir Somoggi Renato Marsiglia Jonas Ortiz Artur Grin
Omnichannel Marketing Director | adidas
1 年Muito legal para quem ama o basquete ver o esporte crescendo dessa maneira no Brasil.
Administrador .
1 年Mas é um trabalh?o de longo prazo. Vi trabalheira do J.C. Brunoro criando o Novo Basket Brasil em 2007, para tal teve que derrubar antigos cartolas, criar uma nova turma, bancar TV a Cabo, etc................. Bom , portanto se passaram 15 anps dessa grande reviravolta, fa?am suas análises, se valeu a pena todo o esfor?o. Abs.+
Mestre em Ciência Política pela UFF e pesquisador audiovisual free lancer
1 年Acho que muito contribuiu para esse resultado a visibilidade que o Grupo Globo deu à NBA - depois de ficar afastada por anos das transmiss?es da Liga norte-americana, apesar do impulso que deu ao NBB - e a entrada pra valer de um time de massa como o Flamengo no cenário após a administra??o Márcio Braga/Delair Dumbrosck, que conquistou o primeiro título brasileiro para o clube na temporada 2008/2009, e a sequência deste projeto nas administra??es seguintes (Eduardo Bandeira de Mello e Rodolfo Landim).