Brazil Games Newsletter - August | September 2024
Brazil Games
Brazil Games goal is to promote the Brazilian Game industry internationally, developing new business opportunities
EDITORIAL
The months of August and September were intense for Abragames, which actively participated in various initiatives for the national industry, including participation in events as gamescom/devcom in Germany and XDS in Canada. In September, we also held the Roadshow Brazil Games, which visited the cities of Porto Alegre, Brasília, and Fortaleza, as well as the Tokyo Game Show, where Brazil will be represented by a delegation of eight companies. The renewal of the Brazil Games Sector Project, a partnership between Abragames and ApexBrasil, which begins its two-year term with the new manager, Patrícia Sato, is one of the team’s focuses, as they are working intensively on plans for 2025/2026.
DEVCOM & GAMESCOM 2024
Abragames was present at gamescom in Cologne from August 18 to 23
With the Brazil Games Project, we showcased Brazilian games in Germany.
During Devcom on the 19th, we had some very interesting panels about the gaming market in Brazil, discussing our industry and its evolution. The panel "Next-Gen Brazil: Where Your Next Game Business Will Thrive" was presented by our president, Rodrigo Terra, and the CEO of gamescom latam, Gustavo Steinberg. In their presentation, they demonstrated to the audience how Brazil is an emerging hub for the gaming industry. New developments and opportunities in our market were shown. If you missed it, the panel is available for viewing on the devcom Twitch channel.
From August 21 to 25, gamescom took place in Cologne, Germany, and Brazil Games participated with a delegation of over 30 Brazilian studios. With more than 335,000 visitors from around 120 countries, the event sold out on Friday and Saturday. gamescom registered about 32,000 business visitors, highlighting a significant increase in participation from North America and Japan. Additionally, around 80,000 people attended the city festival organized by gamescom. Gamescom 2024 Highlights:
During the days of August 21 and 22, the Brazil Games booth was lively. We hosted a Brazilian breakfast, along with a Happy Hour that energized the fair on the 21st. On the final day of the event, the "S?o Paulo Day Event" was held; offered by the Government of S?o Paulo to promote networking among attendees and create new business opportunities, the event was a success. Marília Marton, the Secretary of Culture, Economy, and Creative Industries of the State of S?o Paulo, represented the destination at the K?lnBusiness Mixer, where she took the opportunity to invite all participants to the next edition of gamescom latam in S?o Paulo.
Debut in Germany
Patrícia Sato made her debut as the manager of the Brazil Games Export Project at gamescom. Experienced in international events, Patrícia Sato coordinated Brazil's delegation in Germany, this time as the Executive Manager of the Brazil Games Project, a partnership between Abragames and ApexBrasil. Over 30 companies participated in the delegation. With a degree in game design and having worked in the gaming industry since 2014, the new executive manager of Brazil Games emphasizes the significant potential in the gaming sector in Brazil and highlights the importance of internationalization: “Brazil is one of the fastest-growing countries in game development, whether through external development initiatives or projects conducted within the country itself. In recent years, the world has started to look at us with more interest, and we will seize this moment to generate even more business for national studios,” she said “Today, thanks to the industry mappings conducted by Abragames, we know that there are over 1,000 studios across Brazil, and that around 2,600 games were developed in the country between 2020 and 2022.”
Another event successfully completed!
Gamescom 2024 was a success, and, as is customary at most events, the delegation gathered in front of the Brazil Games booth for another historic photo. This is always a moment to celebrate Brazil's participation in yet another international gaming event.
GAMESCOM LATAM 2024
The first edition of gamescom latam is still generating buzz due to its positive results
With numbers that exceeded expectations, the event is establishing itself as one of the most important in Latin America. ?From June 26 to 30, 2024, S?o Paulo hosted an event that will be remembered in the history of the gaming industry in Latin America: the first edition of? gamescom latam 2024. The debut was a success, and the recorded numbers solidify Brazil as one of the main growth hubs in the global gaming industry. gamescom latam brings together both gaming enthusiasts and industry professionals in Latin America, one of the fastest-growing regions in the world. Record Numbers In 2024, Gamescom LATAM attracted over 101,000 visitors from 70 countries, including 2,000 professional visitors from 66 countries. There were 124 exhibitors and co-exhibitors from 66 countries, along with over 700 studios and 200 publishers? present at the event, reinforcing Brazil and Latin America’s position as important players in the global gaming industry. The event's numbers are:
Content and Major Releases During the five days of the event, over 400 titles were showcased, including 81 launches, totaling 248 hours of content spread across 6 different stages. The B2C area, the largest in the market, featured 76 renowned publishers, offering visitors a rich gameplay experience. Among the giants that participated were:
Media Impact
The impact of gamescom latam 2024 was also felt in the media. It is estimated that the event reached an audience of over 120 million people, with more than 5,500 articles published in the press and 314 media channels present. The media value generated exceeded $90 million. gamescom latam? 2024 not only solidified Latin America as an emerging market in the global gaming industry but also highlighted the region's potential to become a powerhouse in game development. With impressive numbers and a vibrant atmosphere, the event reflects the growing interest and investment in the Latin American gaming scene.
DESAFIO BRASIL Tá PRA GAME
Check out the games eligible to advance in the Desafio Brasil Tá Pra Game, a partnership between Abragames and Embratur
There were over 50 entries, with around 30 set to participate in the next stage of the award. The Desafio Brasil Tá Pra Game is an initiative that brings together Embratur, Turistech Hub, and Abragames with digital game developers. The aim is to promote Brazilian tourism through digital games, incorporating elements of national culture such as art, music, and history. Check below for the participants moving on to the next stage:
MADE IN BRAZIL SALE
Check out how StarSkies and BitCake Studio promoted the Made In Brazil Sale
Strengthening the indie game scene on the global stage, StarSkies and BitCake did a fantastic job at the Made In Brazil Sale! During the promotion, 26 content creators were engaged, featuring over 100 gameplays and announcements on social media. This effort significantly highlighted the creativity and innovation of Brazilian developers while strengthening the importance of the Brazilian indie game market and its influence. The Made in Brazil Sale not only attracted new attention to Brazilian games but also reinforced the growing potential of the national industry on the global stage. Be sure to check out their LinkedIn page to stay updated on this success story!
?DISCOVER THE SURPRISE FORTNITE GAME JAM!
The Surprise Fortnite Game Jam is an event created in collaboration between Surprise Co. and Indie Hero
The Surprise Fortnite Game Jam is an event created in collaboration between Surprise Co. and Indie Hero, where you’ll have the opportunity to design and create your own Fortnite map. The event will take place from October 3 to 6 on Surprise’s Discord; it’s completely online and features a prize pool of $5,000. The event consists of two distinct phases: the Game Jam and the incubation of the selected games. After the final evaluation, the ten best teams will be awarded. In this Jam, participants will create a map using the UEFN platform. Visit the website to check out the manual and join in!
?NEW GAME
Trialforge Studio has just released Deathbound!
The launch of Deathbound has been announced, the latest game from Trialforge Studio that promises to capture the hearts and minds of gamers. Deathbound is an innovative gaming experience that combines elements of faith and science within a rich and engaging narrative. Players will be immersed in a story that explores the balance between belief and reason, while stylized and dynamic combat challenges the players skills and strategies. Get Deathbound now and dive into an adventure where every decision matters and your fate is in your hands!
About Abragames
Founded in 2004 by a group of game development companies, Abragames, the Brazilian Association of Game Developers, emerged as a non-profit organization with the goal of strengthening the national game development industry. Abragames' mission is to coordinate, strengthen, and promote the Brazilian digital game industry through representation and dialogue within both the national and international ecosystems, fostering an understanding of all elements within our value chain. Additionally, Abragames promotes events and partnerships aimed at advancing the state of the art in game development in Brazil.
About Brazil Games
The Brazil Games Export Sector Project is a non-profit program created by Abragames (Brazilian Game Developers Association) in partnership with ApexBrasil (Brazilian Agency for the Promotion of Exports and Investments). Its aim is to strengthen the Brazilian digital gaming industry by providing training and creating new business opportunities for Brazilian companies in the international market. Here's how to participate in the Brazil Games Project:?See here .
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.