Bravent Develops the First Generative AI Avatar for W2M of the Iberostar Group.

The travel division of the Iberostar Group up has relied on 微软 and Bravent as technological partners to develop and launch this disruptive initiative.

Mía, located at the W2M stand, is a realistic avatar that can offer 100% personalized and real-time content thanks to prior video training.

W2M, the travel division of the Iberostar Group, will revolutionize FITUR by presenting the first digital person created with Generative Artificial Intelligence in the history of the fair: Mía.

The company has relied on the leadership of Bravent and Microsoft in the field of Generative AI to develop and launch this avant-garde tool, which will be presented for the first time at the W2M stand at FITUR. This revolutionary project results from a collaborative R&D agreement between the three companies, with which they continue to develop different Artificial Intelligence projects aimed at improving the efficiency of internal processes and providing new and innovative tools to automate these processes.

Joan Barceló ló, CIO of W2M WORLD2MEET , stated: “In W2M, innovation is a strategic and transversal pillar that is part of our DNA. For this reason, we are firmly committed to implementing those technological tools that optimize processes and facilitate the day-to-day work of our employees. We are deeply proud to be the first company to present such an innovative service within the framework of the FITUR fair.”

What does an avatar with Generative AI consist of?

Thanks to prior training and content generated by the World2Meet team, Mía can offer any type of information and 100% personalized, real-time responses about any data of the group, its main brands, and destinations. This is possible thanks to advanced neural network models, which, based on a few videos and audios of a real person, allow the creation of a synthetic-realistic and high-quality speaking avatar for various applications, while adhering to responsible AI practices. The solution’s potential breaks common barriers, as it allows reaching multiple people, languages, and styles in a more inclusive manner.

Marc Riera , Head of Innovation & AI at W2M, highlighted: “Mía resides in our private environment and is the result of an innovative alliance with Microsoft. With Generative AI technology developed and executed at W2M ethically, in collaboration with Bravent and powered by 微软 , we not only elevate the customer experience to another level but also guarantee privacy and security. This initiative reflects our commitment to a revolutionary and responsible project, establishing a new benchmark in the tourism sector.”

For W2M, innovation is a key lever and one of its corporate values. The company is firmly committed to promoting new concepts to insert disruptive changes in the market while optimizing its operations thanks to technological advances.

Juan Gil , Hospitality Lead at Microsoft, commented: “It's a pleasure to collaborate with a company with the innovative spirit of W2M. The creation of avatars with Generative AI is disruptive and enables scenarios where technology serves the business segment and travelers, who expect real personalization. At Microsoft, we seek to drive operations, productivity, and the creation of memorable experiences for our clients.”

This new Generative Artificial Intelligence project represents a significant milestone for Bravent, as it consolidates its already extensive experience in developing and implementing all types of disruptive AI solutions applied to different sectors.

You can see some of their clients in Success Stories - Bravent.

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