?? BraveCommerce: Fearlessly crafting new narratives
It’s a catch-22 these days: using AI technology is not for the faint of heart, but not exploring the brave new field can leave your e-commerce far behind. Let’s see how your business can grow by working smarter with technology.
?? In today’s newsletter edition, we look at how businesses can approach customers differently for better results.
?? We explore the possibilities of Gen AI to increase customer engagement rates, red flags when using AI-generated images, and Walmart's delivery strategy to adapt to customers’ needs.?
P.S. Your opinions matter to us. Enjoyed these insights? Click ?? to let us know. See areas we could improve? Your ?? helps us grow.
Till next time,
Locate2u Team
??? The potential of Gen AI for audience engagement
Companies who want to remain competitive must understand the potential of Gen AI. Now is the time to develop strategies to incorporate it into operations.
?? While Gen AI evolves, the stakes are high, but also the opportunities.?
What can Gen AI do for a company??
1?? Customer reviews: Online electronic store Newegg built a Gen AI-powered tool to summarize customer reviews. It outlines the pros and cons mentioned in the reviews.
2?? Product descriptions: eBay uses an image-based tool that allows sellers to take or upload photos in the app and watch AI fill in item information details.
?? Why Walmart focuses on early morning deliveries
Adapting to customers’ ever-changing needs can be exhausting, but Walmart seems to be getting something right.?
??? Zooming in on personal and tailored customer lifestyles, Walmart focuses on early-hour deliveries for extra convenience.??
Key strategies:?
?? Walmart focuses on essentials to be delivered at dawn, like workwear, home appliances, and baby essentials.
?While delivering early, Walmart is not compromising on speed. They have AI assistants to help.?
?? Quote of the week
"It seems possible that within the next three years, anything not connected to AI will be considered obsolete or ineffective."
— McKinsey & Company report on Beyond the hype: Capturing the potential of AI and gen AI in tech, media, and telecom.
?? More Australians plan to spend this Easter
Despite the economic pressure to make ends meet, Australians plan to open their wallets to spend this Easter.?
领英推荐
New data predicts Australian families will spend $400 million more on Easter food and chocolates this year compared to 2023.?
This is an increase of 23.5% compared to the previous year.
Who will be the biggest spenders this time of the year??
?? Residents of Victoria are expected to spend $760 million on Easter eggs and food.
?? 18-34-year-olds will spend the most on treats, $800 million.
?? When AI images go completely wrong?
Technology can’t fix everything; sometimes, when left unchecked, it can leave the internet in stitches and a company with a red face.?
Think of conjoined chickens and cookie-infused coffee mugs.
Instacart posted botched images of recipes, unaware that technology has taken it one step too far into the future. They used a ChatGPT-powered plugin but needed to take steps to avoid mistakes.
?? How to avoid AI-generated embarrassment?
?? Quick commerce entering a new phase?
Quick-commerce firm Zepto has launched a paid subscription service, and it's already stirring up competition in the market.
Zepto’s customer numbers have grown by a million in the first week of launching.?
?? Benefits of having a paid subscription for quick-commerce?
Experts are warning that subscription services like Zepto Pass could reignite the competition in this industry.
Go deeper: Zepto Pass reignites quick-commerce rivalry
?? ? Do you have news for us? Get in touch at [email protected].