Brave Ideas Weekly Review
Caleb Parker
CEO at Brave Corp | Maximizing Office Asset Values | Repositioning Office Real Estate | Award-Winning Podcast Host | Subscribe to my newsletter/podcast at the link below????
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Happy Friday! (from Barcelona Spain!)
Next week I'll be in Cannes, France recording our next Season of the Brave Ideas Podcast. Send me a DM if you're around Monday evening, Tuesday and Friday. Otherwise hope to see you at one of the many events taking place!
Risk Adjusted Returns
I was inspired by the post (tweet) below on X by Hiten Shah, so had to reframe it for CRE:
Office investors want the upside. Banks don’t want the uncertainty that creates it.
For decades, the office investment model rewarded stability:
But the market is shifting:
Yet, some investors still treat flexible income as high-risk, discounting its value despite strong demand.
But is it truly uncertain?
OR simply valued through an outdated lens?
In many markets, office assets incorporating flex, hospitality, and service-driven models are generating higher income than traditional leasing.
The key difference?
They adapt to demand rather than locking into long-term assumptions.
If income is growing and demand is strengthening, does the real risk lie in the revenue model?
OR in the failure to recognize its value?
As the market evolves, those who rethink value today will be the ones shaping the next era of office real estate.
At Brave Corporation Ltd. we work with forward-thinking investors and landlords to navigate this shift: rethinking valuation, driving higher income, and making flex a competitive advantage.
If you’re rethinking your building strategy,
Let’s talk:
The Key to Unlocking the Scalability of Flex and Coworking
Join us Monday, 17 March
The New Era of Office Valuations: A Collaborative?Approach
Featuring Sam Gamble
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Sponsored by ReturnSuite and Workplace Creations
This Week's Brain Food
Brave Ideas is curated by Lucy McInally and features ideas, insights, best practices and analysis all categorized under the 6 Pillars of Space-as-a-Service.
Be sure to forward this to your favorite colleague and help them grow!
This newsletter is sponsored by the Brave Consortium.
Our collective of companies help Brave and it's landlord partners reposition office assets to meet the evolving needs of modern businesses.
COMMUNITY
Celebrating the Incredible Women in our Coworking Communities
says Suzanne Murdock
A true sense of belonging in the workplace is transformative. When you find a space where you feel safe, supported, and valued, everything shifts—from uncertainty to curiosity, isolation to connection, and stagnation to momentum. Read more from Suzanne.?
Wondering How to Build Community in Your Coworking Space?
asks Cat Johnson
Simple: Talk to your members. Read more from Cat.?
Filling a Coworking Space isn’t the Challenge—Keeping it Full is
says Anne Olsen
If members feel connected, supported, and engaged, they’ll stay, refer others, and create a natural pipeline for growth. Read more from Anne.?
HOSPITALITY
??? The Future of Coworking
in conversation with Liz Elam and Nir Kelner
Liz and Nir talk about reimagining workspaces by blending hospitality with innovation, offering unique experiences…and expanding into global markets. Tap into the conversation.
What Does Service Mean for Flex?
asks Laurie Dennard
Service requires consistency – the mechanics of process and training are necessary to ensure that every team member inhabits your brand service values. Read more from Laurie.??
TECHNOLOGY
Reinventing Internal Meetings
20% of business travel is for internal meetings. This is an amazing example of how to digitalise the process while tracking time and financial savings. Read more from Ciaran.?
Using AI to Optimise the Workplace Experience
One key challenge stands out: AI-driven workplace optimisation is heavily influenced by historical data. Read more from Deepak.?
Can Flexible Workspace Achieve the Same Data Transparency as Hotels?
asks The Instant Group (inspired by Ben Wright on Brave Ideas)
Lenders in the hotel industry have a clear benchmark—the STAR Report—to assess supply, demand, and risk. But in flexible office space, no standardized equivalent exists. Read more.
The Modular Workplace: AI’s Lesson for the Office Market
by Antony Slumbers, Brave Corporation Ltd. Board Member
What if workspaces were structured like AI models—not rigid departments, but agile, self-optimising teams? Read more from Antony.??
WORKSPACE DESIGN
Beautiful Workspace Design is just Table Stakes...
says Dean Connell
Pay just as much attention to the hospitality and the user experience design. That's how your workspace becomes great. Watch Dean’s video.?
Baron To Blown Away
by Dan Carey
Recent meetings in and around the redeveloped site demonstrates a location which provides 4,000,000sqft+ of anything and everything you could ever want or need.Example Placemaking at its finest. Tap here to find out where Dan is referring to
SPACE MANAGEMENT
Breaking the Echo Chamber: Honest Conversations About Flex Spaces
I’ve got 20+ years of flex experience under my belt and a strong opinion on most things, so I prefer to talk about things plainly, from experience, and leave sugar-coating to a minimum. There is also plenty to improve on. Regardless of how avant-garde we think the sector might be, it is still a relatively new industry. Many are still learning how to position and optimise their operations. It’s important that we learn together and from each other. Read Michael's exciting update
Real-time reporting is a game-changer for workspace operators and landlords alike
by PONT
This integration not only saves time but also builds trust—providing both operators and landlords with the insights they need to make informed decisions. Tap here for more
Podcast Studios: A New Flex Space Frontier Or Just a Passing Gimmick?
asks Denise McGeachy
Flexible workspaces have obviously come a long way from simple desks and traditional office layouts. As the industry continues to evolve, it’s our job as workspace providers to stay ahead of the curve and meet changing demands. Read Denise’s Allwork.Space article.?
??The RIBA Are Proposing to Spend ￡85m on Refurbishing their HQ in London
in conversation with Oliver Lowrie and Jon Ackroyd
What else could we do with that money to fix a struggling industry? Tap into the conversation.?
BRAND
I've Come Across Several Flexible Workspaces With Unique Offerings
says Charles Fraser
Hej!Workshop in Greenwich stands out: it offers free breakfast and free childcare! As a new father, these amenities are particularly appealing to me. Read more from Charles.?
*Our own Caleb Parker also posted about Hej!Workshop in the last week here.
The Hardest Pill to Swallow in Flexible Workspace?
asks Michael Dubicki
The uncomfortable truth is that negative feedback exists whether or not you choose to listen to it. The question is, are you actively seeking it out? Read Michael's advice
FINANCE
?? How Brookfield is Growing Their 1.8 Million Sqft Flex Footprint
in conversation with Caleb Parker, Founder of Brave, and Andrew Dunn
Brookfield Properties has been a leader in integrating flexible office space into their portfolio, and Andrew dives deep into their hybrid lease model, which is a blend of fixed rent and performance-based incentives, and he shares how that is helping them grow flex space in key markets. Tap into conversation.?
Download the podcast episode on your favourite platform
Or press play below:
The most profitable real estate investments of 2025 won't be measured by IRR alone
by Paul Stanton
They'll combine financial returns with benefits money can't buy. Here’s how:
Forget Soho House's Stock Price for a Second
says Paul Stanton
The real estate world isn't just about leases anymore. It's about recurring revenue. Membership models have changed real estate forever. Read more from Paul.?
(Yes we included 2 posts from Paul - we're big fans!)
Investors Who Ignore This Shift Will Lose Big
says Carlo Benigni, Development Management Partner at Brave Corporation Ltd.
Bricks-and-mortar real estate isn’t going anywhere. But buildings today must be operated, not just owned. Read more from Carlo.?
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See you next week!
Caleb
Director of Coworking | LExC
2 天前Thanks, Caleb!
Office Renaissance Advocate ???
2 天前2, 3 and 10 this week, Sir ?? Sam is a game changer ??
Holistic Flexible Office Strategy | Infrastructure & Tech, Acquisition, Conversion, Retention
2 天前Caleb Parker Lucy McInally great to see you both on Wednesday, and thank you for another double feature. I'm excited to contribute more formally moving forward as well and warming up my typing fingers! ??