Brave Ideas Weekly Review

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The Link Between Company Culture and Office Value

Happy Friday!

For 5 years I've been exploring how "the future of work" drives demand for the evolution of the office on my podcast.

There are many aspects to moving office real estate from product to service, to delivering brand-led hospitality and wow-ing customers consistently.

But none of that can be possible without finance.

To truly evolve a building from a traditional lease-only strategy to an operational real estate strategy that delivers higher NOI through though multiple layers of revenue and exceptional customer service requires a different approach to the finance stack.

We need new valuation methods, better modeling tools and a collaborative approach between equity, landlords, operators and lenders.

The good news? A diverse set of valuation models already exists. We just need to apply them effectively.?

That's why I'm excited to team up with Sam Gamble on 17 March for this Brave Ideas Expert Sesh:

The New Era of Office Valuations: A Collaborative?Approach

Want to find out the key to unlocking the scalability of flex and coworking?

RESERVE YOUR SPOT

Brave Ideas subscribers get 50%

Sponsored by ReturnSuite and Workplace Creations

NEXT WEEK - 5 MARCH

Who's going to this dynamic panel next week at 22 Bishopsgate in London?

Tap the image above for a free ticket - then join us for drinks after.

?? Flex Uncensored

I joined the Flex Uncensored Podcast! (for an episode)

Super grateful to Jamie Russo & Giovanni Palavicini for the opportunity to share:

1) Why I’m delighted to team up with Rachel LUPIANI & Ian Minor

2) Our vision for Brave Corporation Ltd.

3) How values are foundational for our brand

4) Why culture matters for the future of office values

And uncensored answers to some personal questions that had me sweating (literally)

Thank you very much Jamie & Gio! ??

Press play above, or find us in your podcast app.

This Week's Brain Food

Brave Ideas is curated by Lucy McInally and features ideas, insights, best practices and analysis all categorized under the 6 Pillars of Space-as-a-Service.

Be sure to forward this to your favorite colleague and help them grow!

(Click here to subscribe)

This newsletter is sponsored by the Brave Consortium.

Our collective of companies help Brave and it's landlord partners reposition office assets to meet the evolving needs of modern businesses.

Visit bravecorp.co/brave-consortium

COMMUNITY

Some of the People I’ve Met in Coworking Have Changed My Life

says Sarah Travers

Turns out, coworking has been around since the 1800s, and people have found co-founders, investors, customers...and even life partners. Read more from Sarah.?

?? “Coworking is About What Happens When We Work Together and It’s About Encouraging Collaboration and Intentional Community Building”

Ashley Proctor, in conversation with Sophie Wade

We now have a greater understanding of how work environments can benefit us professionally and personally when they stimulate connections, nurture relationships, and generate community. Tap into the conversation.?

Amenities Are Nice, But They Can’t Bring A Boring Coworking Space To Life

says Cat Johnson

It takes humanness and community to make a coworking space shine. Read more from Cat.?

HOSPITALITY

??? Rethinking Hospitality: Start With a White Sheet of Paper

in conversation with Hans Meyer and Matthias Huettebraeuker

Hospitality isn’t about buildings; it’s about people. The best concepts are built with and for the people they serve. Choosing a target audience isn’t about exclusion—it’s about creating something truly meaningful. Tap into the conversation.?

The Evolution of the Workplace Manager Role

says Christoph Fahle

Workplace Managers once focused on keeping pencils in stock—now they’re strategic leaders shaping culture, sustainability, and even community engagement. Read more from Christoph.?

Employers Need to Create a Better Working Environment for their Employees

says Michael Abrams

Flexible workplace solutions is all about creative design, hospitality, and introducing inspiring spaces for their employees. Read more from Michael.?

TECHNOLOGY

Offices, as an Asset Class, Represent a Huge Generative AI ‘Generated’ BULLSEYE

says Antony Slumbers, Brave Board Member

Will, and when, and where, will we see the new jobs AI is sure to create arrive. To believe in knowledge worker real estate you have to believe it will come hard on the heels of all the inevitable, and challenging, displacements. Read more from Antony.?

Data Drives Smarter Decisions in Coworking Spaces

says PONT

It’s not just about knowing occupancy rates but understanding the deeper trends—like when office occupancy seems fine, but workstation usage tells a different story. Read more from PONT.?

?

WORKSPACE DESIGN

Every Member in Your Coworking Space Deserves a Proper Desk and Chair

says Sarah Sneddon

I often notice in coworking spaces that fixed desk members will get an ergonomic office chair and desk but hot desk members will be subject to a chair you’d find at your kitchen table at home. Read more from Sarah.?

?? Workspace Design is Product Design

says Dean Connell

And the product is: User experience. Watch this video clip from Dean.?

??? How to Activate Your Senses at the Workspace Design Show: A Coworking Guide?

in conversation with Bernie J Mitchell and Humaira Pilkinton

Bernie and Humaira dive into why activating the senses is more than just a theme—it's the key to better productivity, deeper focus, and thriving workplace culture. Tap into the conversation.?

SPACE MANAGEMENT

5 Things You're Getting Wrong About Coworking

by Liz Elam

If you still think coworking is just open desks, kombucha on tap, and networking events, you’re missing the bigger picture. Read Liz’s article.

Coworking and Flex Spaces Acquire Most of Their New Members and Customers Directly from Their Websites

says Miro Miroslavov

Yet, most coworking space websites are not great. If you want to increase awareness, get more tours, and drive bookings, there's a lot you can do to fix your website! Read more from Miro.

Is today’s crowded broker landscape more or less efficient at turning leads into deals?

asks Michael Dubicki

With barriers to entry lower than ever, many experienced brokers have launched their own intermediary firms. These brokers know how to convert, often at higher rates than their junior counterparts in larger firms. But there’s a catch: lead generation is expensive, and independent brokers are often starved of the volume they once had access to. Read more by Michael

How Serviced and Managed Offices Are Redefining Real Estate Operations

by Kitt

New downloadable report by Kitt is now available. Hear the thoughts of leaders from across the real estate industry. Tap here for more

BRAND

The Finest Future of Business

by ?Mine (Kocadag) Dedekoca

The first office space provider in the world to execute the World Happiness Foundation’s wellbeing program rooted in the U.S. Surgeon General’s framework for workplace mental health and wellbeing. Read more by Mine here

(Hat tip to Yi?it ?at?ro?lu )

??? Real Estate as Maven

in conversation with Susan Freeman ???? & Antony Slumbers

The building becomes the connector. Can a network effect drive brand? Tune in here

FINANCE

?? What Are the Key Elements of Successful Coworking Operator-Landlord Deals?

in conversation with Caleb Parker, Founder of Brave, and Kylie VanBuren , Director of Real Estate Transactions for Industrious

Caleb and Kylie sat down to discuss what successful partnerships between coworking operators and landlords look like, especially as the traditional lease model evolves into collaborative partnership agreements driven by transparency, flexibility, and tailored financial modeling. Tap into conversation.?

Download the podcast episode on your favourite platform

(Download on Apple Podcast | Listen on Spotify | Watch on Youtube)

Or press play below:

Investors haven’t yet fully absorbed the distinction between Grade A offices/mixed-use and secondary assets

shared by Gareth Lewis

Emerging Trends in Real Estate – Northern region launch event at the PwC Manchester office featured a panel discussion focused on some of the key themes with reference to the local real estate market dynamics Read more by Gareth here

How Can Operational Real Estate Strategy Improve Risk-Adjusted Returns?

by Brave Corporation Ltd.

We’ve just completed an operational real estate strategy for an institutional investor, helping them weigh up risk-adjusted returns for a key asset in a major European capital. Read more by Brave Corp here

Should a landlord’s confidence in, say, a revenue-share model hinge only on 'proof'?

asks Michael Dubicki

Landlords increasingly view flexible solutions favourably, but they still hate uncertainty. Read more from Michael

For Many, Asset Management is About as Exciting as Paint Drying

says Jeremy Bamberg

For me, that screams opportunity. It’s one of the biggest in the real estate sector today. Read more from Jeremy.?

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See you next week!

Caleb