Are we Brave enough to Experience the High? VR & Brands

When emotions take over in communication

Customers experience brands across an ever-growing range of touchpoints.

The most successful brands are able to align instant recognition with consistency and desirability every single moments that really matter to consumers – from Communications, Product Experience to VR Experiences.

Are you Brave enough?

For the launch of the perfume “Only the Brave”, Diesel and his agency84 wanted to highlight the new perfume bottle while illustrating the brand’s slogan: Only the Brave.

BackLight responded with THE EDGE, Only The Brave High 5D Experience.

An interactive VR Experience to excite all senses

At a height of 150 metres at the heart of New York, users make their way along a building ledge to take a perfume bottle out of the wolf’s mouth.

Thrills are guatanteed for the one trying the experience and even for the ones watching.

This dizzying installation with a large number of haptic elements provides an immersive experience, including buildings, wind, spatialised audio, Leap Motion, Vive Trackers…

The campaign has been deployed all over the world in shopping centres with amazing results on sales, benefited from word of mouth & international media coverage, above all left long lasting memories.