Brandweek Masters LIVE is Next Week!

It’s that time of year again! Our biggest event of each year, Brandweek, is live every day next week packed full of provocative Mainstage sessions, cutting-edge Masterclasses and career-building workshops. It’s the event not to miss this year with over 80 incredible speakers and teachers. The full agenda is below and we hope you will join us! At a minimum, we’d love your feedback on which of the below is most exciting to you. Drop us a note at [email protected] See you soon!

Day 1 September 14th

Mainstage

12:10-12:30pm ET: Lessons In Leadership

• Marvet Britto, President and Founder, The Britto Agency 
• Keisha Lance Bottoms, 60th Mayor of Atlanta

12:35-12:50pm ET: A Look Into the Crystal Ball: The Next Era of Digital Marketing 

• Tamara McCleary, CEO, Thulium 
• Randi Stipes, CMO, IBM Watson Advertising

12:55-1:15pm ET: State of Equality Inequality 

• Marc Pritchard, CBO, Procter & Gamble

1:20-1:35pm ET: The Rise of Online Community

• Jen Wong, COO, Reddit 

1:40-2:00pm ET: The New World Order 

• Kofi Amoo-Gottfried, VP of Marketing, DoorDash
• Sadira Furlow, VP of Marketing, Frito-Lay
• Andrea Brimmer, CMO, Ally 

Masterclasses

2-3pm ET: Empowering Your Teams for the Next Era of Digital Marketing

• Raja Rajamannar, CMCO and President, Healthcare, Mastercard
• Orchid Bertelsen, Head of Digital Innovation, Nestle USA
• Randi Stipes, CMO, IBM Watson Advertising

3-4pm ET: Authentically Connecting with Community

• Angelic Vendette, Head of Social Media Marketing, Stitch Fix
• Paulie Dery, VP of Brand and Creative, YETI
• Harold Klaje, VP of Advertising, Reddit 

4-5pm ET: The Business Case for Brand

• Tariq Hassan, CMO, Petco
• Marisa Thalberg, CBO and CMO at Lowe's Companies, Inc.
• Vineet Mehra, Global CMO and Chief Customer Officer, Walgreens Boots Alliance

5-6pm ET: Leading Through Crisis

• Kellyn Smith Kenny, former CMO, Hilton
• Seth Solomons, CMO, Equinox
• Marcel Marcondes, CMO U.S., Anheuser-Busch

Day 2 September 15th

Mainstage

12:10-12:30pm ET: Transformation Through Crisis

• Michael Preysman, Founder and CEO, Everlane
• Jonathan Mildenhall, Co-Founder and CEO, TwentyFirstCenturyBrand

12:35-12:50pm ET: Build a Brand that Promotes Personalization

• Jennifer Chase, SVP of Global Marketing, SAS

12:55-1:15pm ET: Anything is e.l.f.ing Possible

• Kory Marchisotto, CMO, e.l.f. Beauty

1:20-1:35pm ET: Special Performance by Victory Boyd

• Victory Boyd, Performer, Song-writer

1:40-2pm: Building a B2B Brand

• Susan Vobejda, CMO, The Trade Desk

Masterclasses

2-3pm ET: The Truth About Performance

• Josh Cole, CMO, Sky Zone
• Lina Shields, Chief Media Officer - Lilly USA, Eli Lilly and Company
• Steven Tristan Young, CMO, Poshmark

3-4pm ET: Preparing for the 2030 Consumer

• Kelly Mahoney, VP, Customer Marketing at Ulta Beauty
• Chris Padgett, former Head of Digital and Consumer Communications, Nestlé USA
• Wilson Raj, Global Director of Customer Intelligence, SAS

4-5pm ET: Being Bold with Your Brand

• Fernando Machado, Global CMO, Restaurant Brands International
• Peter Giorgi, CMO, Celebrity Cruises
• Melissa Grady, CMO, Cadillac

5-6pm ET: Adopting the Challenger Brand Mindset

• Minjae Ormes, CMO, Visible
• Todd Kaplan, VP of Marketing, PepsiCo
• Daniel Cherry III, General Manager, SVP, DC Comics

Day 3 September 16th

Mainstage

12:10-12:30pm ET: Dwyane Wade on Being a Brand and Cultural Authenticity

• Dwyane Wade, Chief Cultural Officer, CAA, Principal, Wade Enterprises

12:35-12:50pm ET: Still Skipping the Ads? It's Time to Revive the Art of Storytelling

• Katie Puris, Managing Director, Global Head of Business Marketing, TikTok

12:55-1:15pm ET: Customer Centricity is King: Brand Essence and Business Purpose in a Time of Crisis

• Sumit Singh, Chief Executive Officer, Chewy

1:20-1:35pm ET: Streamer-First Marketing

• Dan Robbins, Vice President, Marketing, Roku

1:40-2pm ET: Walmart on the Ever-Changing Customer

• Janey Whiteside, EVP and Chief Customer Officer, Walmart

Masterclasses

2-3pm ET: Keeping it Real on TikTok

• Sofia Hernandez, Head of US Business Marketing, TikTok
• Tressie Lieberman, VP of Digital and Off-Premise Chipotle
• Andrew Long, Head of Marketing, Simmons

3-4pm ET: Control is for Beginners

• Dana Anderson, Marketer at Large
• Carla Hassan, CMO, Citi

4-5pm ET: Investing in Yourself

• Patricia Corsi, Global Chief Marketing and Digital Officer, Bayer
• Dara Treseder, SVP, Head of Global Marketing & Communications, Peloton
• Gabby Etrog Cohen, CBO, Rent The Runway

5-6pm ET: Navigating the Elevated Role of Marketing

• David Messinger, CMO, Activision Blizzard
• Lara Hood Balazs, CMO, Intuit
• Pam Kaufman, President, Consumer Products, ViacomCBS

Day 4 September 17th

Mainstage

12:10-12:30pm ET: How to Be Ryan Reynolds When You Can't Be Ryan Reynolds

• Ryan Reynolds, Founder and CEO, Maximum Effort, Co-owner, Aviation Gin; Mint Mobile

12:35-12:50pm ET: Triller

• Bonin Bough, Chief Growth Officer, Triller
• Ryan Kavanaugh, Co-owner, Triller
• Bobby Sarnevesht, Executive Chairman, Triller
• Mike Lu, CEO, Triller

12:55-1:15pm ET: Delivering Purpose and Joy

• Brad Hiranaga, Chief Brand Officer, North America, General Mills

1:20-1:35pm ET: McLaren Racing’s Journey Back to the Front of the Field

• Zak Brown, CEO, McLaren Racing

1:40-2pm ET: RH

• Gary Friedman, Chairman and CEO, RH

Masterclasses

2-3pm ET: Where Culture Meets Content

• Bonin Bough, Chief Growth Officer, Triller
• Bruno Cardinali, CMO North America, Popeyes Louisiana Kitchen Inc.
• David Bornoff, Head of Consumer Marketing, DoorDash

3-4pm ET: The Modern Omnichannel Consumer Journey

• Andrea Sengara, Head of Marketing, Campari
• Soyoung Kang, CMO, eos
• Sara Spivey, CMO, Braze

4-5pm ET: Sustainability for All

• Billy Paretti, CMO - Belvedere Vodka, Mo?t Hennessy
• Arancha Cordero, SVP, Chief Growth Officer, Danone Waters
• Steven Wolfe Pereira, CEO & Co-Founder, Encantos

5-6pm ET: Leaning into Purpose to Establish Your Brand’s Role in Society

• Jay Curley, Global Head of Integrated Marketing, Ben & Jerry's
• Kimberly Evans Paige, EVP, CMO, BET
• Ronalee Zarate-Bayani, CMO, Los Angeles Rams

Day 5 September 18th

This very special 5th day of Brandweek was purposely built for sharing leadership and career advice. And thanks to our partner, Google, free for anyone unemployed or furloughed. Open to all Brandweek ticket holders as well, but if you know of a marketer who is unemployed or furloughed, please share this link so they can get their free VIP pass to all of Brandweek

Mainstage

10:20-10:30am ET: Opening Remarks

• Nadine Dietz, Chief Community Officer, Adweek
• Alison Wagonfeld, CMO, Google Cloud, Google

10:30-11am ET: Inclusive Leadership Through Turbulence

• Antonio Lucio, Global CMO, Facebook

11-11:30am ET: The Inside Scoop on Landing The Right Job

• Greg Welch, Senior Partner and Practice Leader, Spencer Stuart

11:30-12pm ET: Showing Up

• Musa Tariq, former Global Head of Marketing, Airbnb Experiences

12-1pm ET: Your Career Playbook

• Jabari Hearn, VP of Brand, Lyft
• Julian Duncan, SVP and CMO, NFL Jacksonville Jaguars

1-1:30pm ET: Dream Big

• Taj Alavi, former Head of Brand, Uber
• Rachel Webber, CMO and President, Corporate Strategy, Playboy

1:30-2pm ET: The Shifting Creative Landscape

• Walter Geer, Executive Creative Director of Experience Design, VMLY&R
• Laura Maness, CEO, Havas New York

2- 2:50pm ET: Power of Connection

• Adweek Executive Mentees

2:50-3pm ET: Closing Remarks

• Jeff Litvack, CEO, Adweek
• Danny Wright, Chief Brand Officer, Adweek

---

Follow Adweek on Twitter, LinkedIn, Instagram, and Facebook.