BrandWagon Adtalk with Amorepacific India’s Mini Sood Banerjee

The pandemic has brought about notable shifts across industries, and the case has been no different for marketing. Today, digital marketing has become a crucial aspect in order to acquire new customers and retain existing ones. In our weekly BrandWagon Ad Talk series, industry experts highlight what has changed over the past two years and more importantly, are these changes here to stay. Mini Sood Banerjee, assistant director and head of marketing, Amorepacific India (Innisfree and Laneige), talks to?BrandWagon Online?about the dos and don’ts of digital marketing, best marketing campaigns, and more.

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Quick commerce dominates chocolate sales with higher pricing and rapid delivery: mFilterIt report

Quick commerce is gaining traction with platforms like Zepto capturing 23% of sponsored product ads for the chocolate category, followed by Instamart at 38%. Traditional platforms like Flipkart and Amazon hold a significant share as well, with 12% and 21%, respectively, reveals mFilterIt report titled – Sweet Success on Chocolate Craving across Digital Commerce Platforms. The report further revealed that quick commerce has redefined the speed of delivery, catering to consumer demands for immediacy.

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BrandWagon Chai pe Charcha with Boon’s Advait Kumar

Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Advait Kumar, founder, Boon, talks to?BrandWagon Online?about his weekends, favourite vacation destination and more.

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Only 27% of marketing leaders confident in operating models for growth; reveals Mckinsey report

Only 27% of marketing leaders believe that their current operating models are fit to drive growth, reveals a McKinsey report. This survey was done of over 100 C-level executives in the consumer-packaged-goods and retail sectors revealing that marketing leaders face significant challenges in adapting to the complexities of today’s landscape. Conducted between March and May 2024, underscores the widening gap between the importance of certain capabilities and their current maturity in companies.

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BrandWagon Chai pe Charcha with Amala Life’s Rahul Vats

Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Rahul Vats, founder, Amala Life, talks to?BrandWagon Online?about his weekends, favourite vacation destination and more.

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Mahindra Logistics unveils Diwali campaign ‘Some Packages Carry More Than Just Goods’

Mahindra Logistics announced its Diwali campaign, ‘Some Packaged Carry More Than Just Goods,’ in collaboration with Asymmetrique. According to the company, the campaign aims to capture the essence of the festive season by focusing on the stories behind each package delivered to loved ones across the country.?

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The next frontier in business messaging: Unleashing the power of RCS

For years, businesses have relied on SMS as their go-to messaging tool for customer communication. However, SMS has started to look its age. With character restrictions, plain text, and no interactivity, messages can quickly go unnoticed or be ignored altogether. As businesses seek more engaging and effective communication strategies, Rich Communication Services (RCS) emerges as the solution to elevate messaging to the next level.

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Conscious consumption: An important aspect of reducing e-waste generation in India

Amidst the ever-accelerating technological evolution, it is not a secret that we tend to trail behind a ‘footprint’ which is rather not always negligible in the present day-world considering the hefty usage of electronic devices. Technology adoption has experienced phenomenal growth in India over the last couple of years. However, this growth comes with a significant challenge: electronic waste, or e-waste.

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ESG : New tenets for brand purpose

ESG has moved from compliance to an imperative if brands and businesses ?wish to thrive. Brand journeys in the past two decades have undergone immense transformation in terms of ESG agenda and action in an ever -dynamic systemic risks. ?This is an integral part of the DNA of brands that care for enduring relationships with its stakeholders.

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Dark store operations at scale: The key to Q-Commerce success

The increasing demand for instant deliveries has fueled the growth of Quick commerce in India. Companies like Zepto, Blinkit and Swiggy Instamart which initially started as providing quick grocery deliveries, now promise to deliver items like mobile phones and other electronics in under 10 minutes. The Q-commerce business model utilises hyperlocal logistics and a network of strategically located ‘dark stores’ across the city. While similar business models have failed in other parts of the world (Getir, once valued at $ 11 billion, has wrapped up operation in the UK), the Indian market, with its high population density of the upper-middle-class population, has defied this trend.

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