BrandsxPeople | Recap 12: Oversized Trends, the Importance of Latinos for Brand Success & Prada's Pop-Up
Alejandra Salazar
Founder & CEO at CROING Creative Agency | Speaker | Women Who Brand Host
Hi there! ?? Welcome to this week’s edition! ?? From oversized marketing trend to a new episode of Women Who Brand with Claudia Rodo Edelman and immersive pop up experiences, here’s everything you need to stay inspired.
Let’s dive in!
?? Oversized Marketing: one of the most powerful trend.
From enormous shoes to lipstick and giant bags, these visuals immediately grab attention and create an emotional connection with the audience. It’s not just about size; it’s about the experience they generate.
??The Beauty Drive-Thru Experience
While I love pop-ups, I’m not a fan of seeing people wait for hours in the sun or rain. If we’re going to wait, let’s make it comfortable, right? The trend of doing makeup in your car inspired us—why not bring that convenience and comfort into the beauty pop-up experience?
?? A new episode of Women Who Brand is here!
In this episode, Claudia and I discussed the significance of understanding and listening to the Latino community, as well as the economic impact they have in the US and on brands. She also shares insights on how to build both a personal and comunidad brand.
The episode is now live and available on:
?? YouTube: https://lnkd.in/dTQ8yYQ5
?? Spotify: https://lnkd.in/d9fXCCB4
?? Apple: https://lnkd.in/dqaJgse6
??Amazon: https://lnkd.in/d9ADX_YD
Pop-ups of the week:
?? Prada experience: the tiny makes you fall in love
This weekend, I found myself in a frozen New York, freezing temperatures and a long line stretching down the street?? The destination? Prada Group’s activation.
That’s a wrap for this week! ? Which trend or insight caught your attention the most? Leave a comment!
I’m Alejandra Salazar, Founder & CEO of CROING. As a Creative Agency, we work with brands willing to let people shape them, even to the point where their name could change if people want it to. Our ideas can be disruptive, experiential, cultural, funny, or nostalgic—as long as they relates people, and that’s exactly why they work.
If you liked this article, let’s meet and discuss how our creativity can shape you here ?? https://calendly.com/alesalazar/virtual-meeting-20-minutes?back=1&month=2025-01
Creator Partnerships @ Captions ? Book Publishing & Influencer Marketing ? I help creators become bestselling authors
2 周That baby Prada bottle is so cute I too would’ve risked becoming a popsicle for it.