Brands of the Week Issue #8

Two months into 2024, and Pearlfinders clients have received exclusive insights and buying signals for over 1,200 companies investing in marketing, sponsorship, and HR solutions.

We've added 6,832 new decision-maker contacts – all carefully curated for relevance – with 1,472 having recently moved into new roles.Picking our Brands of the Week is tough with so many to choose from! But here we go...

SC Johnson predicted to review brand strategy for method and Ecover brands

Buying Signals

• Investing in brand strategy for Ecover and method
• Upcoming plastic packaging reduction goals in 2025
• New Sr Director, Global Media & Integrated Marketing

?? ANALYSIS

The job description for an EU Innovation Manager indicates new product launches in the pipeline for its method and Ecover brands, suggesting opportunities across multiple agency disciplines.

This could include design, content and shopper marketing agencies to assist with instore strategy. Additionally, as the company has upcoming sustainable packaging goals and is looking to expand its refill/reuse models, agencies specialising in sustainable pack design should take note. The company also invests in experiential marketing to educate consumers on sustainable practices.

As SC Johnson reviewed its global media account in 2022, we don’t expect a review so soon - however, agencies looking to work with method / Ecover on an ad hoc basis can engage the new Senior Director, Global Media & Integrated Marketing.

Suppliers. Clients can view the full report here .

Spacegoods anticipated to up influencer and event sponsorship spending following ￡2.5m seed round

Buying Signals

• Appointed Head of Growth
• Raised ￡2.5m seed round
• Functional mushroom market undergoing substantial growth

?? ANALYSIS

Following Spacegoods’ new funding round and the appointment of Leo Massey, we predict a major marketing push in the near future, with initial efforts likely to centre on raising awareness of the functional mushroom category and the specific benefits of Spacegoods’ products.

We anticipate opportunities for event, mass participation, and other properties that can offer product sampling or in-kind activations, as well as ongoing influencer and ambassador spend with an educational and/or myth-busting focus – in particular, the brand may be interested in establishing a presence in sport, either by partnering with individual athletes or with larger-scale UK and European properties. Clients can view the full report here .

?? ?? ?? On the Move: Each year we profile over 6,000 new senior decision-maker appointments. This week that included a new Group Marketing Director at Rathbones Group plc, Senior Director Brand, adidas football, Head of People Strategy & Delivery at EY , VP HR at Samsung , Head of Partnerships & Collaborations at FitFlop... Clients can access contact data for all the latest decision-maker moves here .?

Our new business briefing on Richemont , a multinational brand house with ten-figure annual marketing budgets, offers new business opportunities for agencies, consultancies, and rights holders of all types across their diverse portfolios.

We provide group- and category-level priorities and commitments, suppliers and partnerships, as well as notable appointments, buying signals and key contacts. Clients can access all our briefings here

If you're responsible for driving growth, through new business or existing accounts, the Pearlfinders platform gives you instant access to the insights and contact data you need. You can take a tour here .

?