Brands of the Week // Issue #3
Pearlfinders | The Sales Intelligence Platform
Better Insights · Smarter Selling
This week we make bold predictions in the realms of fantasy wargaming and discount supermarkets. The buying signals all point towards marketing strategy and supplier reviews...
Games Workshop expected to review marketing strategy ahead of Warhammer TV series' 2024 launch
Buying Signals include: -
?? Analysis: The airing of the Warhammer TV series at some point in 2024 will cast a spotlight on the brand and drive consumer engagement with Games Workshop’s products that inspire the series. Games Workshop will likely look to leverage this increased engagement to drive sales.
Prior to the release, we anticipate a review of marketing strategy in preparation, likely with an uptick in marketing investment when considering its record-breaking financial performance this year. This prediction is bolstered by the eventual onboarding of the new Games Director, which will surely prompt a strategy review in this business area. Clients can view the full report here.
?? If you'd bought Games Workshop shares in 2016, you would have seen 2,371% ROI!
Aldi's two main sponsorships are up for review as it welcomes a new Marketing Director
Buying Signals
领英推荐
?? Analysis: With the conclusion of the brand’s sponsorship cycle occuring in relative conjunction with the appointment of a new Marketing Director, we expect that Aldi will undertake a thorough reassessment of its partnership approach in the coming months. Given its history in sports & esports investment and charitable donations, we predict that Aldi will seek similar partnerships going forward.
Commercial teams should note the brand’s imminent, success-pending, European rollout of a delivery service and its announcement to increase its presence in the UK by 50%, as this indicates a high likelihood of any sponsorship review resulting in an increased investment in such activations. Clients can view the full report here.
?????? On the move:?This month we’ve seen Swiss Army Knife maker Victorinox hire a new Head of Marketing Europe, and JP Morgan & Chase appoint a new Head of Comms EMEA for its J.P Morgan Private Bank.? Clients can access contact data for all the latest decision-maker moves?here.
Our latest global briefing takes stock (!) of Asian brands that have recently listed or announced their intention to float in the coming months and years. Key contacts, along with details of relevant marketing suppliers or sponsorship investment, are all provided to power your outreach to these exciting brands. Clients can access this here.
If you're responsible for driving growth, through new business or existing accounts, the Pearlfinders platform gives you instant access to the insights and contact data you need. You can?take a tour here