Brands of the Week // Issue #1
Pearlfinders | The Sales Intelligence Platform
Better Insights · Smarter Selling
Welcome to our new biweekly newsletter, where we share highlights from the thousands of signals, insights, brands, and challenges that have featured on the Pearlfinders platform over the last 14 days. First up...
Campari Group launches premium tequila brand, sponsorship activations anticipated to follow
Buying signals include: -
?? Analysis: With a strong presence in culture and arts, we anticipate Campari Group will look to market its new premium tequila through various sponsorship deals. Its partnership strategy with other owned brands like Campari and Aperol further suggests this, with pan-European music, culture, and arts events likely to be of the greatest value.
In line with this, its recent Campari bottle refresh may also call for new collaborative deals as it looks to further grow brand awareness. Clients can view the full report here.
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Capital One to review its creative account as incumbent deal nears conclusion
Title sponsor of the EFL Cup from 2012-2016, the American credit card provider has kept a lower profile in recent years, but is all this set to change?
Buying signals include:
领英推荐
?? Analysis: The promotion of James Aron aligns with the upcoming conclusion of Capital One’s creative incumbent deal, highlighting a potential window of opportunity for creative agencies to approach the brand ahead of the review period.
Given the current UK credit-lending environment, we expect its brand strategy will be updated, with growing brand engagement alongside new initiatives aimed at growing customer acquisition rates likely to be key focus areas, particularly ahead of its 30th?anniversary next year. Clients can read the full report here.
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?? ?? ?? On the move: In the wake of the whole Barbenheimer bonanza Mattel, Inc. has a new Global Director of Brand Creative, joining from Taco Bell . And there may well be some new sponsorship activity afoot at Dyson following the appointment of Head of Marketing & Partnerships. Clients can access contact data for all the latest decision-maker moves here.
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Finally, if you're looking to win business with Brands Launching in the UK, we have just published a ready-made list of companies and contacts. Clients can access this here.
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If you're responsible for driving growth, through new business or existing accounts, the Pearlfinders platform gives you instant access to the insights and contact data you need. You can take a tour here