Brands' Vision-2020

#Brand #Marketing #ThanksGiven #BrandBuilding #Vision #Mission #HappyNewYEar2020

Businesses are more likely to be successful if there is a clear and united sense of direction – a vision and a mission. A vision statement is the important point of any strategic plan. It outlines what an organization would like to ultimately achieve and gives purpose to the existence of the same organization, its customers & stakeholders. In a nut shell what & how an organization going to deliver to people, planet & profit.

The primary difference between a vision and mission statement is the timeline. ... In general, a mission statement defines what an organization is currently doing, while a vision statement is basically the ultimate goal of what they'd like to accomplish. A vision statement focuses on tomorrow and what an organization wants to ultimately become. A mission statement focuses on today and what an organization does to achieve it.

A good vision statement should be short, simple, specific to our business, leave nothing open to interpretation. A powerful brand purpose sets out how a company intends to change the world for the better. Its role is to unite customers and culture alike in the pursuit of that intention. It's a statement of belief, of hope, of pursuit. 

Branding Strategy Insider explores the best practices in defining an effective brand purpose.

A mission statement defines a company's goals in three important ways. It defines what the company does for its customers. It defines what the company does for its employees. It defines what the company does for its owners. Brand vision refers to the ideas behind a brand that help guide the future. When the brand vision clicks, it reflects and supports the business strategy, differentiates from competitors, resonates with customers, energizes and inspires employees and partners and participate a gush of ideas for marketing programs.

We as a marketer need an articulated description of the aspirational image for the brand, what we want the brand to stand for in the eyes of customers and employees. That description drives the brand-building component of the marketing program and greatly influences the rest of our brand’s activity.

The vision and mission statements provide a focal point that helps to align everyone with the organization, thus ensuring that everyone is working towards a single purpose. This helps to increase efficiency and productivity in the organization.

An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action. Brand essence is the core characteristic which defines a brand. It is an intangible attribute that separates our brand from our competition's brand by our audience. It is emotional and based on feelings. A brand essence is intangible for our audience, unique to our brand and most importantly, reliable. Are we agree that a brand has very unique & impressive vision for its’ existence. 

Recently I have read a book on #BrandBuilding. The author (David Aaker Sir) suggested 6 Key models of components for a successful The Brand Vision Model. These are as below:-

• Defining Your Brand Vision.
• Incorporating Extended Vision Elements.
•   Selecting Unique Brand Vision Dimensions.
• Keeping the Brand Vision Aspirational.
• Representing a Central Theme of the Brand Vision.
•  Using Brand Position as a Short-Term Communication Guide for Reaching Your Target Audience

Brands that win have one thing in common, they’re relentlessly relevant. They’re anchored in a strategic purpose, they engage with digitally-enabled experiences that are more contextual, personal and intelligent and they drive growth from the inside-out through inspirational employer branding and an aligned culture. Finally, they accelerate demand through digital marketing excellence and sales enablement.

Since we are approaching the last day of this year (2019) & we need to introspect our own brands’ vision & mission once more to rejuvenate ourselves for the clean vision of 2020. We are doing things we have never done before and more importantly, we are doing something. For me the end of the year is always a time to reflect and recharge my energies. Year's end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us. Thanks all of you who make this year more successful & learning to me. Without your effort & continuous feedback it may not be possible for me to improve my self.

Request you please visit my latest article based on “Time For Business!”. The link is as below for your ready recon.

https://www.dhirubhai.net/pulse/time-business-priyadarshi-kumar-singh/

By writing this article author wishing you a happy new year 2020.

Thanks for the patience & time to read the article. Your feedback, like & share with comment is precious to the writer for self-development & further improvement. I am sure you will enjoy the reading & eagerly awaiting the response! Get in touch with my twitter account as “SinghSight” @PriyadrshiSingh