Brands That Truly Empower Women: Beyond March 8!

Sure, there are brands that women would give up their entire month’s salary for! But are these brands really walking the talk for women?

Every Women’s Day, brands flood our feeds with flowery, pretty tributes glued with a discount deal!

But here’s the real question:?

Which Brands Actually Stand By Women Beyond ‘March 8??’?

Who’s putting their money where their marketing is?

Women don’t just want words; they want action. And some brands get it. They fund programs, campaigns, and policies that provide women with practical, real-world empowerment. Let's now discuss brands that support women rather than just catering to their needs.

1 L'Oréal: More Than Just Beauty

You may know L’Oréal for its iconic tagline: ‘Because You’re Worth It!’ But did you know they’ve been actively funding women-led businesses? Through their L’Oreal Women of Worth program, they’ve empowered over 90 women with funding and global recognition. They’ve also stood up for diverse beauty - true beauty doesn’t lie in the color of your skin! From championing Black women’s skincare to challenging outdated beauty standards.

• Marketing Lesson: Authentic brand messaging isn’t just about the slogan - it’s about backing it up with initiatives that create real change.

2 Bumble: Dating, But Make It Empowering

A dating app that puts women in control? That’s Bumble. But beyond swiping rights, they’ve taken a zero-tolerance stance on harassment and even lobbied for laws against digital abuse. CEO Whitney Wolfe Herd became the youngest woman to take a company public, sending a clear message: Women should lead. Everywhere!

• Marketing Lesson: Build a business model that genuinely supports the audience you serve. Bumble’s branding is about empowerment—and their actions reflect it.

3 Patagonia: Standing Up for Women’s Rights

Patagonia! An outdoor clothing company that isn't only eco-conscious but women-conscious as well! They boast a 94% retention rate for mothers going back to work and provide daycare on-site at their workplaces. Patagonia boldly declared it would pay court expenses for workers detained during protests when reproductive rights were threatened.

• Marketing Lesson: Do you want to keep customers? Be a symbol of something. Customers support companies that share their beliefs.

4 Nike: Breaking More Than Just Records

Nike aims to tear down shackles in addition to selling sneakers. Nike reassessed its contracts and made sure that all sponsored athletes have paid maternity protections after female athletes like Serena Williams and Allyson Felix experienced prejudice due to maternity policy.

Their ‘Dream Crazier’ campaign featuring women shattering stereotypes was more than just an ad - it was a statement.

• Marketing Lesson: Even if your position is contentious, take it. People respect brands that fight for what’s right.

5 Dove: Real Beauty, Real Impact

Dove's Real Beauty campaign has been fighting toxic beauty standards for almost 20 years. Dove demonstrates that beauty is more than simply appearances through their unretouched ads and seminars that help young girls feel more confident.

• Lesson in Marketing: Campaigns with a purpose are effective. Authenticity is abided by consumers and companies that foster it to attract loyal followers.

6 Benefit Cosmetics: Hiring Women Over 50

Though makeup is often associated exclusively with Gen Z influencers, Benefit Cosmetics made headlines by hiring women over 50 to serve as beauty consultants, all in an effort to authenticate the fact that experience and self-confidence never go out of style. This bold move challenged ageism in beauty marketing, thereby creating a niche for itself in an industry obsessed with youth.

• Marketing lesson: Inclusivity boosts sales. Recognizing underserved demographics will create a strong brand bond.?

7 LEGO: Breaking Gender Barriers

For years, LEGO was seen as a boys’ toy. But in recent years, the brand committed to gender-neutral marketing and introduced sets featuring women scientists, engineers, and adventurers. Their ‘Ready for Girls’ campaign encouraged young girls to explore creativity beyond pink dolls.

• Marketing Lesson: Adapting to cultural shifts is key. Brands that evolve with societal values stay relevant.

Why Does This Matter for Marketers & Founders?

Brands that genuinely support women aren’t just doing good - they’re winning market share. Women control 70-80% of consumer purchasing decisions. Ignoring their real needs isn’t just unethical - it’s bad business.

If you’re a founder or marketer, stop and ask yourself: Is your brand truly speaking to women or just selling to them?

Finally! Some Do More Than Just Market!

Flashy campaigns can make your marketing stand out for sure. But what about that impact that you must make and simply can’t fake? The brands listed above didn’t just create ads; they created change. And that’s why women love them back with no second thoughts!

At Eta Marketing Solutions, we believe in marketing that’s not just effective but also ethical. Want your brand to truly connect with your audience? Join forces with a team of exceptional, authentic professionals!

Reply to this email or DM us to build marketing strategies that don’t just sell but have the guts to stand for a purpose beyond the profit.