Moves of top brands in web3
How Top Brands Embraced Digital Innovation in 2023
2023 has been a groundbreaking year for traditional brands venturing into the Web3 realm. From luxury fashion houses to beverage giants, companies have embraced digital innovation, blending the physical and virtual worlds.
Check how 20 top notable brands have made their mark in the Web3 space this year.
NIKE
The NFC-chipped, NFT-linked Dunk Genesis sneakers by Nike and RTFKT exemplify the fusion of physical and digital fashion. These sneakers were available for purchase during a special forging event, offering a unique blend of classic design and digital innovation. The event saw the release of limited edition sneakers in distinct colorways such as 'VOID' and 'GHOST', priced at $222 each, with shipments starting in June 2024 (Sole Retriever, Sneaker Freaker, NFT News Today).
2. STARBUCKS
With the Odyssey loyalty program, Starbucks made a pioneering move in customer engagement using interactive NFTs. The program's first paid collection of 2,000 digital “stamps” each priced $100 was a testament to its success, selling out in under 20 minutes.
3. LOUIS VUITTON
Louis Vuitton launched the VIA Treasure Trunk NFT collection, merging luxury fashion with digital innovation. Priced at around €39,000, each NFT in the collection included a digital trunk and a corresponding physical trunk, offering owners unique access to limited edition products and immersive brand experiences. This collection, limited to several hundred trunks, symbolized a new era in luxury fashion, where digital assets complement physical products, enhancing the exclusivity and customer engagement in the luxury sector
4. GUCCI
Gucci expanded its digital presence by launching 'Gucci Cosmos Land' in The Sandbox metaverse, a virtual experience mirroring its physical London archival exhibition. This venture is part of Gucci's strategy to connect with Gen-Z, a tech-savvy generation that gravitates towards virtual and augmented realities. The luxury brand's acquisition of virtual land in The Sandbox allows for the development of interactive fashion experiences, highlighting its commitment to blending traditional fashion heritage with modern digital platforms. This move signifies Gucci's adaptive approach to engage with younger audiences and its ongoing effort to redefine luxury fashion in the digital era
5. RED BULL
Red Bull Racing unveiled the "Oracle Red Bull Racing Champions Collection 2023" NFT series, commemorating their most successful Formula 1 season. This exclusive collection, available on the Sui blockchain, features digital collectibles that celebrate key moments and records achieved by the team and drivers Max Verstappen and Sergio Pérez. The collection, created in collaboration with Automobilist, was designed to enhance fan engagement by offering unique digital artifacts, highlighting Red Bull Racing's commitment to integrating cutting-edge technology and digital innovation in fan experiences
6. SHISEIDO
Shiseido launched an AI-powered NFT community program, "Alive With Beauty," to mark its 150th anniversary, blending the realms of beauty and technology. This initiative featured a collection of 150 limited edition NFTs, co-created using AI technology and input from five female pioneers in beauty and tech. These NFTs, showcasing Shiseido's iconic Japanese Camellia design, served as exclusive membership tokens, offering holders various rewards like skincare products, event access, and unique content. This innovative campaign represented Shiseido's fusion of traditional beauty heritage with modern digital innovations
7. PUMA
Puma commemorated its 75th anniversary by launching the "Super PUMA" NFT collection, a significant foray into the Web3 domain. This collection, comprising 10,000 NFTs, drew inspiration from Puma's 1970s comic books, featuring its mascot in various poses. A mix of these NFTs were offered for public sale and reserved for airdrops to existing NFT holders and the 10KTF community. This initiative highlighted Puma's blend of legacy and innovation, demonstrating the brand's adaptability in integrating blockchain technology to enhance brand engagement and community interaction in the digital era
8. SORHEBY'S
Sotheby's auction house made a significant mark in the digital art world by auctioning "The Goose" by Dmitri Cherniak, a piece from his acclaimed Ringers series. This particular artwork, fetched a remarkable $6.2 million, including auction house fees, surpassing its initial estimations of $2 to $3 million. This event illustrated the seamless blend of traditional art auctioneering with modern digital art trends, highlighting Sotheby's role in bridging the gap between classical art forms and the emerging realm of NFTs and digital ar
9. THE COCA-COLA COMPANY
The Coca-Cola Company launched the "Masterpiece" NFT collection on Coinbase's Base blockchain, blending iconic artworks like "The Scream" by Edvard Munch with the brand's emblematic bottle. This collection, part of the "Onchain Summer" campaign, marked Coca-Cola's innovative step in uniting classic art and digital creativity. Fetching over $500,000, the collection showcased a dynamic convergence of artistic diversity with digital art, reinforcing Coca-Cola's exploration of the NFT space following previous ventures in 2021 and 2022
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10. KIKI WORLD
KIKI World unveiled 'Chipped', a unique line of NFC-enabled press-on nails, revolutionizing digital identity sharing. Embedded with NFC chips, these nails allow users to easily share their KIKI profile and link to other social media platforms with a simple tap. The 'Chipped' nails reflect KIKI World's innovative approach to combining technology with beauty, offering users a modern solution for networking and personal branding in the digital age
11. BARBIE (MATTEL)
The "Boss Beauties x Barbie" NFT collection, a collaboration between Mattel's Barbie and Boss Beauties, celebrated Barbie's diverse career portfolio. This unique collection showcased virtual collectibles representing 13 of Barbie’s over 250 careers, aimed at inspiring and empowering girls and women. Minted on the eco-friendly Flow blockchain, the NFTs offered varying rarities, each with unique perks like exclusive dolls and event access.
12. GRAB
Grab, a popular Southeast Asian app, launched a Web3 wallet based on the Polygon blockchain, initially available only in Singapore. This innovative feature allows users to earn blockchain-based rewards and receive NFTs, reflecting Grab's foray into digital assets and NFT technology. In partnership with the Monetary Authority of Singapore, Grab also introduced NFT vouchers redeemable for dining and experiences, signifying a pioneering step in integrating blockchain technology into everyday consumer transactions and enhancing the overall user experience.
13. KARL LAGERFELD
In 2023, Karl Lagerfeld's legacy was celebrated through a unique NFT collection, featuring ceramic statues transformed into digital art pieces. This collection merges traditional artistry with modern blockchain technology, embodying Lagerfeld's iconic fashion influence in the digital realm. It's a significant step in blending fashion with digital innovation, offering a novel way for collectors and enthusiasts to appreciate and immortalize Lagerfeld's enduring impact in the fashion world.
14. HONDA
Honda's innovative Honda KEY NFTs offer not only ownership but also exclusive access to future events, particularly tied to the Formula 1 Japanese Grand Prix. These digital assets provide fans with unique opportunities to engage in thrilling Formula 1-related experiences and gain insider access to the world of motorsport. It's a forward-looking initiative by Honda that enhances fan engagement and adds excitement to the Formula 1 Japanese Grand Prix.
15. USGA
The United States Golf Association (USGA) has introduced an NFT-based fan experience for the U.S. Women's Open, offering golf enthusiasts unique digital collectibles and exclusive access to the tournament. Through these NFTs, fans can access behind-the-scenes content, interact with players virtually, and attend special events during the U.S. Women's Open. This innovative move by the USGA enhances fan engagement and elevates the tournament experience for both enthusiasts and collectors.
16. MAISON MARGIELA
Maison Margiela has entered the Web3 arena with a groundbreaking debut that features a gamified experience and soul-bound tokens. This move offers customers an interactive journey and the chance to own exclusive digital assets, combining fashion and technology in an innovative way. Maison Margiela's foray into Web3 promises an exciting future for both fashion enthusiasts and digital collectors.
17. CASIO
Casio's "G-Shock Creator Pass NFTs" have created a thriving virtual G-Shock community. These NFTs offer exclusive access and benefits, connecting passionate G-Shock enthusiasts in a digital realm. It's a unique fusion of tradition and technology, uniting fans in a new era of digital engagement.
18. H.MOSER & CIE
H. Moser & Cie. has redefined luxury watch interactivity by incorporating QR codes into their timepieces, offering wearers access to exclusive digital content and experiences. These discreet QR codes, engraved on the case back, unlock a world of behind-the-scenes insights, virtual exhibitions, and personalized messages from the brand's artisans. This innovative approach seamlessly combines traditional craftsmanship with modern connectivity, enhancing the ownership experience for H. Moser & Cie. enthusiasts and setting a new standard in the luxury watch industry.
19. MADHAPPY
Madhappy has embraced Web3 technology with the launch of its innovative membership program, offering exclusive benefits to its community. By leveraging blockchain and decentralized systems, Madhappy is redefining the way brands engage with their supporters. Members can enjoy unique perks, including access to limited-edition merchandise drops, virtual events, and a sense of belonging to a tight-knit digital community. Madhappy's foray into Web3 signifies its commitment to fostering a deeper connection with its audience and staying at the forefront of the evolving digital landscape.
20. PRADA
Prada enhanced its foray into Web3 with the ongoing Timecapsule NFT Collection. Each NFT was linked to a limited-edition physical shirt, featuring unique designs like the 'Interferenza Ottica Art Print' by Enzo Ragazzini from 1975. NFT holders were granted access to Prada's exclusive Crypted NFT community, offering them unique experiences and event invites, including tickets to Prada’s fashion shows.