Brands Reissue Nostalgia-Inducing Beauty Collections

By Maya Regan

At a time when nostalgia is strong currency in consumer product (from food to fashion and beyond), beauty brands are taking to the archives and placing a commercial bet on discontinued favourites. We round up the best examples of iconic products returning to market, giving consumers the opportunity to rediscover cherished and sought-after creations.

Lush

British beauty brand Lush has reintroduced 45 discontinued fan favourites in-store, including cult bathing products, original scents and skincare staples. Featured in the line-up are the?Space Girl, Phoenix Rising and?Fizzbanger bath bombs, alongside the brand’s iconic first ever bath bomb,?Blackberry. In skincare, the 9 to 5 cleanser with fresh phalaenopsis has been brought back for sensitive skins, while beloved bodycare buys like the Shimmy Shimmy?massage bar also make a reappearance. In addition, treasured favourites from The Body Shop (UK) have been reformulated in a new archive collection of skin and hair products dubbed The Lush Version. As a homage to The Body Shop’s iconic 90s body butters – which were actually invented by Lush’s co-founders –?they’ve been recreated under latter’s own name.

Diptyque

French luxury fragrance house Diptyque launched an archive sale of scents from the past, enabling consumers to shop their favourites that no longer exist –?from limited editions to seasonal aromas. Candles and perfumes on offer included the Citrouille (Pumpkin) Classic Candle, its signature Do Son Eau De Parfum in an original eye-catching blue bottle, and holiday-edition scented candles.

Urban Decay

US make-up brand Urban Decay released a limited-edition version of its legendary Original Naked Eyeshadow Palette. It features the same iconic everyday neutral shades, but with a new and improved (vegan) formula for easier blending and longer-lasting pigment. The fan favourite features ultra-smooth mattes, glimmering metallics, velvety satins and beautiful shimmers, all formulated with Urban Decay’s wet slurry technology for multidimensional shine.

This article was first published on Stylus.com on October 2.